SPORTS AND STRATEGIC MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
SYY217	SPORTS AND STRATEGIC MANAGEMENT	3	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Prof. KUBİLAY ÇİMEN
Instructor(s) of the Course Unit	Lecturer HALİS EGEMEN MERDAN
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The objective of the course is to help students gain the ability to discuss the process of club management strategy implementations and to conduct SWOT analysis of a sports organization.
Contents of the Course Unit:	Contents of the course include; terms and concepts related to strategic management, elements of strategic planning process, vision and mission of a sports club, external and internal environment analysis (SWOT analysis).

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Describe the basic concepts related with strategic management.
Tell the management models of the sport enterprises.
Discuss the operation of the processes related to strategy implementations of club management. Conduct the SWOT analysis of a sports organization.
Conduct the SWOT analysis of a sports organization.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Management Approaches	Narration, question-response and discussion method
2	Reading book chapters related with the subject	Terms and concepts related with strategic management	Narration, question-response method
3	Reading book chapters related with the subject	Management model of sports enterprises	Narration, question-response method
4	Reading book chapters related with the subject	Benefits and challenges of strategic planning in sport enterprises	Narration, question-response and discussion method
5	Reading book chapters related with the subject	Elements of the strategic planning process	Narration, question-response method
6	Examination of sample budgets	Budget structure and implementations	Narration, question-response and discussion method
7	Reading related articles	Issues to consider in club management strategy implementations	Narration, question-response and discussion method
8	-	MID-TERM EXAM	-
9	Reading book chapters related with the subject	Basic strategies and sub group strategies	Narration, question-response and discussion method
10	Literature review and preparing of presentation	Senior management strategies and applications, evaluation of student presentations	Narration, Question and Answer, Discussion Method and Applied Group Study
11	Literature review and preparing of presentation	Business management strategies: competition strategies, job descriptions and procedures, evaluation of student presentations	Narration, Question and Answer, Discussion Method and Applied Group Study
12	Literature review	Determination and implementation of vision, mission, basic principles and values in sports enterprises	Narration, Question and Answer, Discussion Method and Applied Group Study
13	Literature review	Determination of vision, mission, basic principles and values of a sports club, implementation practices	Narration, demonstration method and applied group work
14	Literature review and preparing of presentation	External and internal environment analysis and evaluation of students' SWOT analysis	Narration, Question and Answer, Discussion Method and Applied Group Study
15	Literature review and preparing of presentation	Project Presentations -I (Evaluation of SWOT Analysis prepared by students)	Narration, demonstration method and applied group work
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Eren, E. (2010). Stratejik Yönetim ve İşletme Politikası. Beta Yayın. 8. Baskı, İstanbul
Barutçugil, İ. (2013). Stratejik Yönetim 101. Kariyer Yayınları, İstanbul
Dinçer, Ö. (2013). Stratejik Yönetim Ve İşletme Politikası. Alfa Yayıncılık, İstanbul
Ülgen, H. ve Mirze, K. (2007). İşletmelerde Stratejik Yönetim. Arıkan, Istanbul

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Student will be able to identify the concepts related to Physical Education and Sports Sciences.					4
2	Student will be able to describe the theories of sports management science.			2

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Student will be able to interpret the legislation on sport organizations.			2
2	Student will be able to discuss the functioning of sport organizations with the knowledge gained within the framework of basic components that constitute the management function and use this knowledge in application.					4

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Student will be able to examine the activities of sport organizations in public, private and civil society organizations and identify the human resources, marketing and financial needs related with these activities.		1

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Student will be able to use the education, management and information technologies related with the solution of possible problems in the financial, marketing and governance decision making processes of sport organization.				3
2	Student will be able to analyze the environmental factors affecting the management processes of sport organizations.				3
3	Student will be able to analyze the assessment results of current applications related with personnel and process management in sports organizations by using the scientific research methods and techniques.		1
4	Student will be able to analyze the dimensions of management process and structure of public organizations that organize and execute the national and international sport organizations.					4

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Student will be able to administer projects, activities, social and sports activities in collaborative group studies and to solve possible problems that might be encountered within the process.					4

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Student will be interested in developing management skills within the context of different managerial competencies.					4
2	Student will be able to examine the existing knowledge and skills with a critical point of view under the impact of scientific, technological and current developments.				3

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Student will be able to express his/her knowledge and thoughts about the field in a fluent and understandable manner both written and verbally.				3
2	Student will be able to use his/her knowledge and competence in sports management practices more effectively with his/her social life and communication skills in sports activities, organizations and studies carried out at national and international levels.				3

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Student will be able to describe accepted ethical values and legal regulations in the field of sport sciences and in social life, and to apply the relevant articles in the legislation in case of need.			2
2	Student will be able to solve any possible problems that may appear in the management processes of sport organizations within ethical values.		1
3	By using personality traits with the social skills required by the sports management profession; student will be able to arrange specific project, organization and works with sustainable societal and social content specific with the field.		1

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	4	52
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	9	4	36
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	6	3	18
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	150