SERVİCE MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION
Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
IBY317 |
SERVİCE MARKETING |
5 |
3 |
3 |
5 |
Objectives and Contents |
Objectives: |
This course aims to provide the student with knowledge and skills of analyzing the expanded marketing mix in service management by using basic concepts related to service marketing. |
Content: |
Contents of the course include service marketing, environmental conditions affecting actions of service marketing, service marketing mix and new product design (blue print) in service management. |