| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| IBY317 | SERVİCE MARKETING | 5 | 3 | 3 | 5 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Ozturk, A. (2006). “Hizmet Pazarlamasi”, Ekin Bookstore. |
| Islamoglu, A. (2006). “Hizmet Pazarlamasi”, Beta Publications. |
| Karahan, K. (2000). “Hizmet Pazarlamasi”, Beta Publications. |
| Tek, O. (1999). “Pazarlama Ilkeleri, Global Yonetimsel Yaklasim Turkiye Uygulamalari”, 7.Edition, Cem ofset. |