| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| IBY317 | SERVİCE MARKETING | 5 | 3 | 3 | 5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
|---|
| Explain concepts related to service marketing. |
| Analyze service marketing mix. |
| Analyze methods of offer and demand in service sector. |
| Create pricing strategies for service sector. |