REKLAMCILIKTA ÖRNEK OLAYLAR DERS TANITIM VE UYGULAMA BİLGİLERİ
Kodu |
Dersin Adı |
Yarıyıl |
Süresi(T+U) |
Kredisi |
AKTS Kredisi |
RTI404 |
REKLAMCILIKTA ÖRNEK OLAYLAR |
8 |
3 |
3 |
8 |
AMAÇ VE İÇERİK |
Amaç: |
The aim of this course is to prepare students for the industry by analyzing sample campaigns implemented in the advertising industry and implementing similar projects. |
İçerik: |
The content of the course in general terms; features of advertising, types and channels of advertising, ethics and law in advertising, sample advertising campaigns and social media advertising. |