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Evaluation of the concepts of communication, media, mass media, communication theories, communication studies and media studies, and periodization and classifications of communication theories, perspective on media/mass media from the mass society and mass culture approach, strong impact approach and syringe/hypodermic needle model ( Harold Lasswell); communication research based on psychology and social psychology, soporific effect and threshold gatekeeper concepts, limited impact approach, two-stage flow of communication theory and the concept of opinion leader (Paul Lazarsfeld); uses and gratifications theory (Jay Blumler, Herta Herzog, Elihu Katz, Denis McQuail, Chicago School's communication and media research, Mathematical communication theory (Claude Elwood Shannon and Warren Weaver, Cultivation thesis and cultural indicators project (George Gerbner, Michael J. Morgan and Nancy Signorielli), Agenda-setting theory (Maxwell McCombs and Donald Shaw), spiral of silence theory (Elisabeth Noelle-Neumann), "empire and means of communication", "the medium is the message" and "global village" theses (Harold Innis and Marshall McLuhan), the theory of diffusion of innovations (Everett Rogers); the media in terms of modernization theory (Daniel Lerner, Wilbur Schramm, Lucian Pye, criticisms of modernization theory, "cultural imperialism", "media imperialism" theses and the political economy of international communication (Herbert Schiller and Armand Mattelart); propaganda model (Noam Chomsky and Edward Herman), Monopolization, Political Economy of Communication and discussion and questioning for measurement and evaluation on the axis of current events constitute the content of this course. |