Kodu | Dersin Adı | Yarıyıl | Süresi(T+U) | Kredisi | AKTS Kredisi |
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HRY107 | HALKLA İLİŞKİLERE GİRİŞ | 1 | 3 | 3 | 6 |
AMAÇ VE İÇERİK |
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Amaç: | This course aims to create the necessary infrastructure for a successful public relations practice by introducing the concept, theories and principles of public relations to students. |
İçerik: | The contents of the course include the subjects such as the definition of public relations and its historical development, concepts related to public relations, basic principles, functions and responsibilities of public relations, personal relationships, media relations and organizations. |