| Kodu | Dersin Adı | Yarıyıl | Süresi(T+U) | Kredisi | AKTS Kredisi |
|---|---|---|---|---|---|
| IBY218 | PAZARLAMA İLKELERİ VE YÖNETİMİ | 4 | 3 | 3 | 6 |
AMAÇ VE İÇERİK |
|
|---|---|
| Amaç: | This course aims to make students develop a comprehensive marketing plan and apply course concepts to real or imaginary products. |
| İçerik: | The marketing concept and environment Identifying and understanding the customer – segmentation, targeting, positioning and consumer behaviour The use of marketing research and information systems The marketing mix – product, branding, pricing, distribution; channel issues and promotion Competitive forces and marketing planning Measuring performance An introduction to marketing ethics and social responsibility |