| 1 |
Relevant parts of course book |
Chapter 1: Marketing – Creating & Capturing Customer Value. |
Lecturing |
| 2 |
Relevant parts of course book |
Chapter 2: Analysing the Marketing Environment |
Lecturing |
| 3 |
Relevant parts of course book |
Chapter 3: Managing Marketing Information to Gain Customer Insights |
Lecturing |
| 4 |
Relevant parts of course book |
Chapter 4: Consumer Markets & Consumer Buyer Behaviour |
Lecturing |
| 5 |
Relevant parts of course book |
Chapter 5: Business Markets & Business Buyer Behaviour |
Lecturing |
| 6 |
Relevant parts of course book |
Chapter 6: Customer-Driven Marketing Strategy – Creating Value for Target Customers |
Lecturing |
| 7 |
Relevant parts of course book |
Chapter 7: Products, Services & Brands – Building Customer Value |
Lecturing |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Relevant parts of course book |
Chapter 8: New-Product Development & Product Life-Cycle Strategies |
Lecturing |
| 10 |
Relevant parts of course book |
Chapter 9: Pricing – Understanding & Capturing Customer Value |
Lecturing |
| 11 |
Relevant parts of course book |
Chapter 10: Marketing Channels: Delivering Customer Value |
Lecturing |
| 12 |
Relevant parts of course book |
Chapter 11: Advertising & Public Relations |
Lecturing |
| 13 |
Relevant parts of course book |
Chapter 12: Communicating Customer Value – Integrated Marketing Communications Strategy |
Lecturing |
| 14 |
Relevant parts of course book |
Chapter 13: Personal Selling & Sales Promotion |
Lecturing |
| 15 |
Relevant parts of course book |
Chapter 14: The Global Marketplace |
Lecturing |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |