E-TİCARETE GİRİŞ DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu	Dersin Adı	Yarıyıl	Süresi(T+U)	Kredisi	AKTS Kredisi
ELT101	E-TİCARETE GİRİŞ	1	3	3	7

DERS BİLGİLERİ
Dersin Öğretim Dili :	Türkçe
Dersin Düzeyi	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Dersin Türü	Zorunlu
Dersin Veriliş Şekli	-
Dersin Koordinatörü	Assoc.Prof. ALİ ÇELİK
Dersi Veren Öğretim Üyesi/Öğretim Görevlisi	Dr.Öğr.Üyesi AHMET ESAD YURTSEVER
Ders Ön Koşulu	Yok

AMAÇ VE İÇERİK
Amaç:	With this course, the student's understanding of the concepts and importance of electronic commerce, as well as various E-Commerce tools and the relevant legal dimensions of E-Commerce.
İçerik:	Definition of Business and Electronic Commerce / Types / Historical Development / Definition of Internet / Internet Marketing and its tools / Internet Payment Systems / Benefits and problems of E-Commerce and its legal dimension

DERSİN ÖĞRENME ÇIKTILARI (Öğrenciler, bu dersi başarı ile tamamladıklarında aşağıda belirtilen bilgi, beceri ve/veya yetkinlikleri gösterirler.)
Gains general information about electronic commerce and its applications.
Defines the concept and processes of electronic marketing.
Learns about types and strategies of e-commerce.
Learns E-Commerce Applications and Payment Tools.

HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI
Hafta	Ön Hazırlık	Konular	Yöntem
1	Book - Reading lecture notes	Business Concept and Objectives	-
2	Book - Reading lecture notes	Business Types	-
3	Book - Reading lecture notes	Business Functions	-
4	Book - Reading lecture notes	Market Types and Macroeconomic Concepts	-
5	Book - Reading lecture notes	Industrial Revolutions and Digitization	-
6	Book - Reading lecture notes	Definition and Types of Electronic Commerce	-
7	Book - Reading lecture notes	Marketing Concept and Electronic Marketing	-
8	-	MID-TERM EXAM	-
9	Book - Reading lecture notes	Changes Brought by Electronic Commerce	-
10	Book - Reading lecture notes	Tools of Electronic Commerce	-
11	Book - Reading lecture notes	Mobile Commerce	-
12	Book - Reading lecture notes	Applications of Electronic Commerce	-
13	Book - Reading lecture notes	Payment Tools of Electronic Commerce	-
14	Book - Reading lecture notes	Security Applications in Electronic Commerce and E-Business	-
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

KAYNAKLAR
Prof. Dr. Erkan Akar (2022). E-Ticaret, Sosyal Ticaret, Mobil Ticaret. Seçkin Yayıncılık
Mehmet Akif Çakırer (2019). E–Ticaret. Ekin Basım Yayın
Ümit Yıldırım (2014) Yeni Başlayanlar İçin E-Ticaret, Long Play Dijital Ajans Hizmetleri
Mustafa Erkayhan. (2021). E - Başla - E - Ticaret ve E - İhracat Başlangıç Rehberi. Humanist Kitap Yayıncılık
Kürşat Kazankaya (2019). E-Ticaret ve Dijital Pazarlama. Sokak Kitapları Yayınları

ÖLÇME VE DEĞERLENDİRME
Yarıyıl İçi Yapılan Çalışmaların Ölçme ve Değerlendirmesi	Etkinlik Sayısı	Katkı Yüzdesi	Açıklama

(0) Etkisiz	(1) En Düşük	(2) Düşük	(3) Orta	(4) İyi	(5) Çok İyi
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Learns the basic information about electronic commerce.						5
2	Gains awareness about project and risk management skills and the importance of entrepreneurship, innovation and sustainable development.				3

KNOWLEDGE
Factual
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Follows new generation marketing strategies by learning digital marketing.				3

SKILLS
Cognitive
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Correctly relates the relationship between electronic commerce and information and communication technologies.					4

SKILLS
Practical
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Applies the knowledge and skills related to the field, taking into account its social and ethical responsibilities.						5

OCCUPATIONAL
Autonomy & Responsibility
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Researches developments in science and technology and understands the importance of constantly renewing themselves adopting lifelong learning as a principle.						5

OCCUPATIONAL
Learning to Learn
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Gains skills in web and graphic design.		1
2	Has the ability to produce innovative works by learning to use digital tools effectively.			2

OCCUPATIONAL
Communication & Social
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Evaluates the developments in the world from an intellectual perspective in the light of the joint faculty courses taken.						5

OCCUPATIONAL
Occupational and/or Vocational
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Analyzes the current e-commerce environment.					4

DERSİN İŞ YÜKÜ VE AKTS KREDİSİ
Öğrenme-Öğretme Etkinlikleri İş Yükü
Öğrenme-Öğretme Etkinlikleri	Etkinlik(hafta sayısı)	Süresi(saat sayısı)	Toplam İş Yükü
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	0	0	0
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	3	42
Assignment (Homework)	1	20	20
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	2	2
Preparation for the Final Exam	1	40	40
Mid-Term Exam	1	2	2
Preparation for the Mid-Term Exam	1	30	30
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	33	0	178