INTRODUCTION TO E-COMMERCE PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
ELT101	INTRODUCTION TO E-COMMERCE	1	3	3	7

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. MUSTAFA ÇANAKÇIOĞLU
Instructor(s) of the Course Unit	Assist.Prof. AHMET ESAD YURTSEVER
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	With this course, the student's understanding of the concepts and importance of electronic commerce, as well as various E-Commerce tools and the relevant legal dimensions of E-Commerce.
Contents of the Course Unit:	Definition of Business and Electronic Commerce / Types / Historical Development / Definition of Internet / Internet Marketing and its tools / Internet Payment Systems / Benefits and problems of E-Commerce and its legal dimension

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Gains general information about electronic commerce and its applications.
Defines the concept and processes of electronic marketing.
Learns about types and strategies of e-commerce.
Learns E-Commerce Applications and Payment Tools.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Book - Reading lecture notes	Business Concept and Objectives	-
2	Book - Reading lecture notes	Business Types	-
3	Book - Reading lecture notes	Business Functions	-
4	Book - Reading lecture notes	Market Types and Macroeconomic Concepts	-
5	Book - Reading lecture notes	Industrial Revolutions and Digitization	-
6	Book - Reading lecture notes	Definition and Types of Electronic Commerce	-
7	Book - Reading lecture notes	Marketing Concept and Electronic Marketing	-
8	-	MID-TERM EXAM	-
9	Book - Reading lecture notes	Changes Brought by Electronic Commerce	-
10	Book - Reading lecture notes	Tools of Electronic Commerce	-
11	Book - Reading lecture notes	Mobile Commerce	-
12	Book - Reading lecture notes	Applications of Electronic Commerce	-
13	Book - Reading lecture notes	Payment Tools of Electronic Commerce	-
14	Book - Reading lecture notes	Security Applications in Electronic Commerce and E-Business	-
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Prof. Dr. Erkan Akar (2022). E-Ticaret, Sosyal Ticaret, Mobil Ticaret. Seçkin Yayıncılık
Mehmet Akif Çakırer (2019). E–Ticaret. Ekin Basım Yayın
Ümit Yıldırım (2014) Yeni Başlayanlar İçin E-Ticaret, Long Play Dijital Ajans Hizmetleri
Mustafa Erkayhan. (2021). E - Başla - E - Ticaret ve E - İhracat Başlangıç Rehberi. Humanist Kitap Yayıncılık
Kürşat Kazankaya (2019). E-Ticaret ve Dijital Pazarlama. Sokak Kitapları Yayınları

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Learns the basic information about electronic commerce.						5
2	Gains awareness about project and risk management skills and the importance of entrepreneurship, innovation and sustainable development.				3

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follows new generation marketing strategies by learning digital marketing.				3

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Correctly relates the relationship between electronic commerce and information and communication technologies.					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Applies the knowledge and skills related to the field, taking into account its social and ethical responsibilities.						5

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Researches developments in science and technology and understands the importance of constantly renewing themselves adopting lifelong learning as a principle.						5

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Gains skills in web and graphic design.		1
2	Has the ability to produce innovative works by learning to use digital tools effectively.			2

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluates the developments in the world from an intellectual perspective in the light of the joint faculty courses taken.						5

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyzes the current e-commerce environment.					4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	0	0	0
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	3	42
Assignment (Homework)	1	20	20
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	2	2
Preparation for the Final Exam	1	40	40
Mid-Term Exam	1	2	2
Preparation for the Mid-Term Exam	1	30	30
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	33	0	178