REKLAM PSİKOLOJİSİ DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu	Dersin Adı	Yarıyıl	Süresi(T+U)	Kredisi	AKTS Kredisi
RTI402	REKLAM PSİKOLOJİSİ	8	3	3	7

DERS BİLGİLERİ
Dersin Öğretim Dili :	Türkçe
Dersin Düzeyi	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Dersin Türü	Zorunlu
Dersin Veriliş Şekli	-
Dersin Koordinatörü	Prof. HÜSEYİN DİKME
Dersi Veren Öğretim Üyesi/Öğretim Görevlisi
Ders Ön Koşulu	Yok

AMAÇ VE İÇERİK
Amaç:	This lesson; It aims to provide students with theoretical knowledge about the structure and basis of advertising psychology, taking into account advertisement types and features.
İçerik:	The relationship between advertising and psychology, Aristotle and Rhetoric, Gustave Le Bon's relationship with mass psychology and advertising, Hedonism and action-reaction approach, personality theories and advertising (Freud), personality theories and advertising (Adler), personality theories and advertising (Jung). ), personality theories and advertising (Berne, Horney, Erikson), need theories and advertising (Maslow), need theories and advertising (Alderfer, Heizberg, Murray), need theories and advertising (McClelland, Atkinson), value and expectation theories in mental theories and advertising (Wroom, Porter and Lawler, Locke, Adams), balance and harmony theories in mental theories, and advertising (Piaget, Heider, Festinger) constitute the content of the course.

DERSİN ÖĞRENME ÇIKTILARI (Öğrenciler, bu dersi başarı ile tamamladıklarında aşağıda belirtilen bilgi, beceri ve/veya yetkinlikleri gösterirler.)
Explains the relationship between advertising and psychology.
She/he applies what she learned from personality theories to advertising.(dişil) Bunu Google'da
Discusses persuasion and attitude change.
Compares sample advertising campaigns within the framework of basic personality theories, need theories and mental theories.
Evaluates the role of need in creating advertising language according to need theories.

HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI
Hafta	Ön Hazırlık	Konular	Yöntem
1	Reading a book chapter on the subject	Introduction: General information about the course process; Introduction of the course and weekly topics	Lecture, Question and answer method
2	Reading a book chapter on the subject	Aristotle and Rhetoric, Gustave Le Bon's relationship with mass psychology and advertising	Lecture, Question and answer method
3	Reading a book chapter on the subject	Hedonism and action-reaction approach	Lecture, Question and answer method
4	Reading a book chapter on the subject	Personality theories and advertising (Freud)	Lecture, Question and answer method
5	Reading a book chapter on the subject	Personality theories and advertising (Adler)	Lecture, Question and answer method
6	Reading a book chapter on the subject	Personality theories and advertising (Jung)	Lecture, Question and answer method
7	Reading a book chapter on the subject	Personality theories and advertising (Berne, Horney, Erikson)	Lecture, Question and answer method
8	-	MID-TERM EXAM	-
9	Reading a book chapter on the subject	Need theories and advertising (Maslow)	Lecture, Question and answer method
10	Reading a book chapter on the subject	Need theories and advertising (Alderfer, Heizberg, Murray)	Lecture, Question and answer method
11	Reading a book chapter on the subject	Need theories and advertising (McClelland, Atkinson)	Lecture, Question and answer method
12	Reading a book chapter on the subject	Value and expectation theories in mental theories and advertising (Wroom, Porter and Lawler, Locke, Adams)	Lecture, Question and answer method
13	Reading a book chapter on the subject	Balance and harmony theories in mental theories and advertising (Piaget, Heider, Festinger)	Lecture, Question and answer method
14	Reading a book chapter on the subject	Analysis of the relationship between advertising and psychology through examples	Lecture, Question and answer method
15	Reading a book chapter on the subject	Analysis of the relationship between advertising and psychology through examples	Lecture, Question and answer method
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

KAYNAKLAR
Mutlu, E. (2008). İletişim Sözlüğü, Ayraç Yayınları
Güngör, N. (2011). İletişime Giriş, Siyasal Kitabevi
Aziz, A. (2012). İletişime Giriş, Hiperlink Yayınları
Gündüz, Başak; Aydın, Çiğdem Zeynep (2019). Etkileme ve İkna. İstanbul: Optimist Yayınları
Aytaç, Serpil (2019). Psikolojiye Giriş. Ankara: Pegem Akademi Yayıncılık.

ÖLÇME VE DEĞERLENDİRME
Yarıyıl İçi Yapılan Çalışmaların Ölçme ve Değerlendirmesi	Etkinlik Sayısı	Katkı Yüzdesi	Açıklama

(0) Etkisiz	(1) En Düşük	(2) Düşük	(3) Orta	(4) İyi	(5) Çok İyi
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Has advanced knowledge in the field.					4

KNOWLEDGE
Factual
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Uses the basic information in the field of Advertising in interdisciplinary studies.					4

SKILLS
Cognitive
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Has the ability to transfer the knowledge of the field to employees and teammates.					4
2	Has the ability interpret and analyze data, define problems and propose solutions using acquired information relating to the area by using the information in decisions, practices and behaviors.					4

SKILLS
Practical
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Creates communication programs within the advertising campaign.					4

OCCUPATIONAL
Autonomy & Responsibility
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Conducts research and studies on subjects related to the field.						5
2	Takes responsibility in accordance with the project objectives as a project manager or participant.						5
3	Sets the purpose and target for the organization / institution.					4

OCCUPATIONAL
Learning to Learn
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Evaluates critically the acquired knowledge and skills.					4
2	Shows that he/she understands the continuity of the learning need.					4

OCCUPATIONAL
Communication & Social
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Conveys his / her thoughts and suggestions at the level of knowledge and skills related to the field to those concerned in written and verbal form.					4
2	Communicates effectively with stakeholders in the professional field.					4
3	Uses information and communication technologies together with computer software at minimum advanced level of European Computer Driving License required by the field.						5
4	Follows the information in the field and communicates with colleagues by using a foreign language at least at the European Language Portfolio B1 General Level.						5

OCCUPATIONAL
Occupational and/or Vocational
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Behaves in accordance with organization/institution, business and social ethical values.					4
2	Analyzes the relations of the organization/institution with its stakeholders and executes them effectively.					4
3	Has the ability to encourage innovations.					4
4	Thinks critically about the organization / institution.					4
5	Has sufficient awareness of the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.					4

DERSİN İŞ YÜKÜ VE AKTS KREDİSİ
Öğrenme-Öğretme Etkinlikleri İş Yükü
Öğrenme-Öğretme Etkinlikleri	Etkinlik(hafta sayısı)	Süresi(saat sayısı)	Toplam İş Yükü
Lecture & In-Class Activities	14	2	28
Preliminary & Further Study	14	5	70
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	5	70
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	183