MEDYA ANALİZİ DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu	Dersin Adı	Yarıyıl	Süresi(T+U)	Kredisi	AKTS Kredisi
YEM318	MEDYA ANALİZİ	5	3	3	7

DERS BİLGİLERİ
Dersin Öğretim Dili :	Türkçe
Dersin Düzeyi	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Dersin Türü	Zorunlu
Dersin Veriliş Şekli	-
Dersin Koordinatörü	Assist.Prof. TAYLAN MARAL
Dersi Veren Öğretim Üyesi/Öğretim Görevlisi	Dr.Öğr.Üyesi ÖZLEM ÇETİN ÖZTÜRK
Ders Ön Koşulu	Yok

AMAÇ VE İÇERİK
Amaç:	This course aims to examine the media from historical, social, economic and cultural perspectives and to ensure that the media texts are examined correctly. During the course, media organizations will be evaluated in terms of economics and politics and the meanings of the messages presented to the public will be analysed.
İçerik:	Contents of the course include the subjects such as visual and auditory analysis of media texts, discourse analysis, semiology.

DERSİN ÖĞRENME ÇIKTILARI (Öğrenciler, bu dersi başarı ile tamamladıklarında aşağıda belirtilen bilgi, beceri ve/veya yetkinlikleri gösterirler.)
Know the methods of analysing media.
Interpret the function of media in a historical, cultural and social context.
Apply the methods of analysis to written and visual media texts.
Criticize the production of cultural construction of media.

HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI
Hafta	Ön Hazırlık	Konular	Yöntem
1	Reading	Introduction to the course, Discussion on media concept	Lecture & Demonstration & Discussion
2	Reading, Literature Review	Methods of Analysis	Lecture & Demonstration & Discussion
3	Reading, Literature Review	Frankfurt School and Cultural Studies	Lecture & Demonstration & Discussion
4	Reading, Literature Review	English School of Cultural Studies	Lecture & Demonstration & Discussion
5	Reading, Literature Review, Using Visual and Written Sources	Deconstructivism	Lecture & Demonstration & Discussion
6	Reading, Literature Review, Using Visual and Written Sources	Michel Foucault, Jacques Derrida, Jean Baudrillard: Dividing a text into parts	Lecture & Demonstration
7	Reading, Literature Review, Using Visual and Written Sources	Content Analysis	Lecture & Demonstration
8	-	MID-TERM EXAM	-
9	Reading, Literature Review, Using Visual and Written Sources	Content Analysis	Lecture & Demonstration & Discussion
10	Reading, Literature Review, Using Visual and Written Sources	Discourse Analysis	Lecture & Demonstration
11	Reading, Literature Review, Using Visual and Written Sources	Discourse Analysis	Lecture & Demonstration
12	Reading, Literature Review, Using Visual and Written Sources	Critical Discourse Analysis, Discourse Analysis by Norman Fairclough	Lecture & Demonstration
13	Reading, Literature Review, Using Visual and Written Sources	Discourse Analysis Method by Teun Van Dijk	Lecture & Demonstration & Discussion
14	Reading, Literature Review, Using Visual and Written Sources	Analysis of a Media Organization Thoroughly	Lecture & Demonstration
15	Reading, Literature Review, Using Visual and Written Sources	Analysis of a Media Organization Thoroughly	Lecture & Demonstration
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

KAYNAKLAR
Gultekin B., Goksel A. B. (2008). Medya Analizleri. Ankara: Nobel Academic Publications
Foucault M. (1993). Bu Bir Pipo Degildir. İstanbul: Yapi Kredi Publications
Erdem. B. K. (2014) Dogu – Bati Ikilemi Baglaminda El Cezire. Istanbul: Vadi Publications
Network (1976) Dir. Siydney Lumet

ÖLÇME VE DEĞERLENDİRME
Yarıyıl İçi Yapılan Çalışmaların Ölçme ve Değerlendirmesi	Etkinlik Sayısı	Katkı Yüzdesi	Açıklama

(0) Etkisiz	(1) En Düşük	(2) Düşük	(3) Orta	(4) İyi	(5) Çok İyi
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	List the history of communication, mass media, communication theories and leading theorists.				3
2	List the historical, social and cultural types of communication and explain the related concepts.					4
3	Define the important points of the history and theories of communication through daily life practices and social life.				3

KNOWLEDGE
Factual
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Compare the traditional media and new media economic policies.						5
2	Interpret digital culture with constantly updated and self-renewing topics.				3
3	Interpret the technical, socio-political and legal aspects of cyber security issues in the field of new media.		1

SKILLS
Cognitive
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Define the basic concepts of communication history, communication theories, traditional and new media channels.				3

SKILLS
Practical
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Prepare web pages with CSS codes.	0
2	Produce creative content in new media environments, create an image and sound and practical studies about programming.		1
3	Analyze the sub-texts and their semantics of the studies presented to the society by mass media.						5
4	Use qualitative and quantitative elements to construct arguments on studies in the field of communication.				3

OCCUPATIONAL
Autonomy & Responsibility
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Manage social media accounts of brands, corporate firms and public institutions thanks to its advanced knowledge in content production and user experience.		1

OCCUPATIONAL
Learning to Learn
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Review local and foreign studies in the field of New Media. Creates innovative works in his/her field.					4
2	Criticize the effects of social media activities on socio-political field.						5

OCCUPATIONAL
Communication & Social
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Plan scientific studies in any area that can be encountered in different disciplines and transfer them to people from different disciplines.			2
2	Determine how much of the content produced by the media is right and wrong.						5

OCCUPATIONAL
Occupational and/or Vocational
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Follows the developments that have begun to guide the present and the future such as "Software". Produce various software products for different sectors.	0
2	Design using new architectures of big data processing systems.	0
3	Determine the logic of operation of artificial intelligence algorithms and determines the possible effects on media and indirectly society.			2

DERSİN İŞ YÜKÜ VE AKTS KREDİSİ
Öğrenme-Öğretme Etkinlikleri İş Yükü
Öğrenme-Öğretme Etkinlikleri	Etkinlik(hafta sayısı)	Süresi(saat sayısı)	Toplam İş Yükü
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	6	78
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	40	40
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	20	20
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	31	0	182