MEDIA ANALYSE PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
YEM318	MEDIA ANALYSE	5	3	3	7

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. TAYLAN MARAL
Instructor(s) of the Course Unit	Assist.Prof. ÖZLEM ÇETİN ÖZTÜRK
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to examine the media from historical, social, economic and cultural perspectives and to ensure that the media texts are examined correctly. During the course, media organizations will be evaluated in terms of economics and politics and the meanings of the messages presented to the public will be analysed.
Contents of the Course Unit:	Contents of the course include the subjects such as visual and auditory analysis of media texts, discourse analysis, semiology.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Know the methods of analysing media.
Interpret the function of media in a historical, cultural and social context.
Apply the methods of analysis to written and visual media texts.
Criticize the production of cultural construction of media.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading	Introduction to the course, Discussion on media concept	Lecture & Demonstration & Discussion
2	Reading, Literature Review	Methods of Analysis	Lecture & Demonstration & Discussion
3	Reading, Literature Review	Frankfurt School and Cultural Studies	Lecture & Demonstration & Discussion
4	Reading, Literature Review	English School of Cultural Studies	Lecture & Demonstration & Discussion
5	Reading, Literature Review, Using Visual and Written Sources	Deconstructivism	Lecture & Demonstration & Discussion
6	Reading, Literature Review, Using Visual and Written Sources	Michel Foucault, Jacques Derrida, Jean Baudrillard: Dividing a text into parts	Lecture & Demonstration
7	Reading, Literature Review, Using Visual and Written Sources	Content Analysis	Lecture & Demonstration
8	-	MID-TERM EXAM	-
9	Reading, Literature Review, Using Visual and Written Sources	Content Analysis	Lecture & Demonstration & Discussion
10	Reading, Literature Review, Using Visual and Written Sources	Discourse Analysis	Lecture & Demonstration
11	Reading, Literature Review, Using Visual and Written Sources	Discourse Analysis	Lecture & Demonstration
12	Reading, Literature Review, Using Visual and Written Sources	Critical Discourse Analysis, Discourse Analysis by Norman Fairclough	Lecture & Demonstration
13	Reading, Literature Review, Using Visual and Written Sources	Discourse Analysis Method by Teun Van Dijk	Lecture & Demonstration & Discussion
14	Reading, Literature Review, Using Visual and Written Sources	Analysis of a Media Organization Thoroughly	Lecture & Demonstration
15	Reading, Literature Review, Using Visual and Written Sources	Analysis of a Media Organization Thoroughly	Lecture & Demonstration
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Gultekin B., Goksel A. B. (2008). Medya Analizleri. Ankara: Nobel Academic Publications
Foucault M. (1993). Bu Bir Pipo Degildir. İstanbul: Yapi Kredi Publications
Erdem. B. K. (2014) Dogu – Bati Ikilemi Baglaminda El Cezire. Istanbul: Vadi Publications
Network (1976) Dir. Siydney Lumet

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	List the history of communication, mass media, communication theories and leading theorists.				3
2	List the historical, social and cultural types of communication and explain the related concepts.					4
3	Define the important points of the history and theories of communication through daily life practices and social life.				3

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Compare the traditional media and new media economic policies.						5
2	Interpret digital culture with constantly updated and self-renewing topics.				3
3	Interpret the technical, socio-political and legal aspects of cyber security issues in the field of new media.		1

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the basic concepts of communication history, communication theories, traditional and new media channels.				3

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Prepare web pages with CSS codes.	0
2	Produce creative content in new media environments, create an image and sound and practical studies about programming.		1
3	Analyze the sub-texts and their semantics of the studies presented to the society by mass media.						5
4	Use qualitative and quantitative elements to construct arguments on studies in the field of communication.				3

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Manage social media accounts of brands, corporate firms and public institutions thanks to its advanced knowledge in content production and user experience.		1

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Review local and foreign studies in the field of New Media. Creates innovative works in his/her field.					4
2	Criticize the effects of social media activities on socio-political field.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plan scientific studies in any area that can be encountered in different disciplines and transfer them to people from different disciplines.			2
2	Determine how much of the content produced by the media is right and wrong.						5

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follows the developments that have begun to guide the present and the future such as "Software". Produce various software products for different sectors.	0
2	Design using new architectures of big data processing systems.	0
3	Determine the logic of operation of artificial intelligence algorithms and determines the possible effects on media and indirectly society.			2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	6	78
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	40	40
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	20	20
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	31	0	182