İLETİŞİM KURAMLARI DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu	Dersin Adı	Yarıyıl	Süresi(T+U)	Kredisi	AKTS Kredisi
RTS210	İLETİŞİM KURAMLARI	4	3	3	6

DERS BİLGİLERİ
Dersin Öğretim Dili :	Türkçe
Dersin Düzeyi	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Dersin Türü	Zorunlu
Dersin Veriliş Şekli	-
Dersin Koordinatörü	Assoc.Prof. SARP BAĞCAN
Dersi Veren Öğretim Üyesi/Öğretim Görevlisi
Ders Ön Koşulu	Yok

AMAÇ VE İÇERİK
Amaç:	The objective of the course is to enable students to analyze past and current events in the context of communication theories by learning the communication theories.
İçerik:	Contents of the course include theories of communication, recognition the effects of communication on culture and society, analysis of the structure of mass media tools and interpretin the connection between media and people.

DERSİN ÖĞRENME ÇIKTILARI (Öğrenciler, bu dersi başarı ile tamamladıklarında aşağıda belirtilen bilgi, beceri ve/veya yetkinlikleri gösterirler.)
Compare at least 2 communication theories and representatives of these theories
Explain the contents of communication theories
Summarize at least a communication theory with details
Use at least 3 communication theories that reveal the impact power of media and connect communication and media in a related research on media channels
List the communication theories in a chronological order

HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI
Hafta	Ön Hazırlık	Konular	Yöntem
1	Reading book chapters related with the subject	Evaluation of the concepts of "communication", media", "mass communication tools", "communication theories", "communication studies" and "media studies", and periodization and classifications for communication theories	Narration Question-response method
2	Reading book chapters related with the subject	Mass media and mass culture approach to the media / mass media	Narration Question-response method
3	Reading book chapters related with the subject	Strong impact approach and syringe / hypodermic needle model (Harold Lasswell); psychology and social psychology-based communication research	Narration Question-response method
4	Reading book chapters related with the subject	Limited impact approach, two-stage flow of communication theory and concept of opinion leader (Paul Lazarsfeld); Uses and Satisfaction Theory (Jay Blums, Herta Herzog, Elihu Katz, Denis McQuail)	Narration Question-response method
5	Reading book chapters related with the subject	Chicago School's communication and media research	Narration Question-response method
6	Reading book chapters related with the subject	Mathematical communication theory (Claude Elwood Shannon and Warren Weaver)	Narration Question-response method
7	Reading book chapters related with the subject	Cultivation thesis and cultural indicators project (George Gerbner, Michael J. Morgan and Nancy Signorielli)	Narration Question-response method
8	-	MID-TERM EXAM	-
9	Reading book chapters related with the subject	Agenda setting theory (Maxwell McCombs and Donald Shaw); silence spiral theory (Elisabeth Noelle-Neumann)	Narration Question-response method
10	Reading book chapters related with the subject	"Empire and communication tools", ”mean is message“ and ”global village“ theses (Harold Innis and Marshall McLuhan)	Narration Question-response method
11	Reading book chapters related with the subject	The theory of propagation of innovations (Everett Rogers); media in terms of modernization theory (Daniel Lerner, Wilbur Schramm, Lucian Pye	Narration Question-response method
12	Reading book chapters related with the subject	Critics of modernization theory, "cultural imperialism", "media imperialism" theses and the political economy of international communication (Herbert Schiller and Armand Mattelart); propaganda model (Noam Chomsky and Edward Herman)	Narration Question-response method
13	Reading book chapters related with the subject	Monopolization	Narration Question-response method
14	Reading book chapters related with the subject	Political Economy of Communication	Narration Question-response method
15	Reading book chapters related with the subject	Discussion on the basis of current events, discussion, questioning.	Narration Question-response method
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

KAYNAKLAR
Fiske, J. (2003). İletişim Çalışmalarına Giriş. Ankara: Bilim ve Sanat Yayınları
Katz, E. (1994). “İletişimde İki Aşamalı Akış.” İletişim: Gazi Üniversitesi İletişim Fakültesi Dergisi, 1(2)
Morva, O. (2013). Chicago Okulu: Pragmatik Sosyal Teoride İletişimin Keşfi. İstanbul: Doruk Yayınları
Gerbner, G. (2014). Medyaya Karşı. İstanbul: Ayrıntı Yayınları
Türkoğlu, N. (2010). İletişim Bilimlerinden Kültürel Çalışmalara Toplumsal İletişim: Tanımlar, Kavramlar, Tartışmalar, İstanbul: Urban Kitap.
Chomsky, N ve Herman E. S. (2006). Rızanın İmalatı: Kitle Medyasının Ekonomi Politiği. İstanbul: Aram Yayıncılık

ÖLÇME VE DEĞERLENDİRME
Yarıyıl İçi Yapılan Çalışmaların Ölçme ve Değerlendirmesi	Etkinlik Sayısı	Katkı Yüzdesi	Açıklama

(0) Etkisiz	(1) En Düşük	(2) Düşük	(3) Orta	(4) İyi	(5) Çok İyi
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Describe basic communication theories with the knowledge gained in public relations and publicity.						5
2	List the main features of communication in items.			2
3	Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.		1

KNOWLEDGE
Factual
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.				3
2	Evaluate the knowledge related to social and natural sciences and produce projects in professional life.			2
3	Tell the basic concepts of public relations and advertising in detail.						5

SKILLS
Cognitive
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Analyze and evaluate social events at national and international level in the light of current debates.					4
2	Use the leadership, communication and presentation skills in occupational events.		1

SKILLS
Practical
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Follow the innovations in the field of communication and important written and oral communication tools related to the field.				3
2	Write press releases for the purpose of introducing the institution he/she works at or owns.	0
3	Create communication programs within the public relations and advertising campaign.		1

OCCUPATIONAL
Autonomy & Responsibility
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.	0

OCCUPATIONAL
Learning to Learn
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Evaluate the planning processes of past communication programs, public relations and advertising practices.				3

OCCUPATIONAL
Communication & Social
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Use communication techniques in the right place, environment and time.			2

OCCUPATIONAL
Occupational and/or Vocational
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Plan communication programs in the awareness of ethical values in the professional work.			2

DERSİN İŞ YÜKÜ VE AKTS KREDİSİ
Öğrenme-Öğretme Etkinlikleri İş Yükü
Öğrenme-Öğretme Etkinlikleri	Etkinlik(hafta sayısı)	Süresi(saat sayısı)	Toplam İş Yükü
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	4	56
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	6	6
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	5	5
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	153