KRİZ İLETİŞİMİ DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu	Dersin Adı	Yarıyıl	Süresi(T+U)	Kredisi	AKTS Kredisi
HIT215	KRİZ İLETİŞİMİ	3	3	3	6

DERS BİLGİLERİ
Dersin Öğretim Dili :	Türkçe
Dersin Düzeyi	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Dersin Türü	Zorunlu
Dersin Veriliş Şekli	-
Dersin Koordinatörü	Assoc.Prof. SARP BAĞCAN
Dersi Veren Öğretim Üyesi/Öğretim Görevlisi	Dr.Öğr.Üyesi AYSUN KAYA DENİZ
Ders Ön Koşulu	Yok

AMAÇ VE İÇERİK
Amaç:	This course aims to describe risk and crisis and how to deal with risk and crisis situations, to summarize the steps of crisis communication and to analyze past practices of crisis communication.
İçerik:	Contents of the course include the subjects as in identifying crises, classification of risk theories, identifying the concept of trust and examination its importance, explanation how to build trust with discourses and explanation of processes of decision making and implementation.

DERSİN ÖĞRENME ÇIKTILARI (Öğrenciler, bu dersi başarı ile tamamladıklarında aşağıda belirtilen bilgi, beceri ve/veya yetkinlikleri gösterirler.)
Tell at least 3 features of crisis communication
Find the causes of social media-based crises by following social media channels
Classify the reasons for the occurrence of risks
Example failings in crisis communication programs by reviewing past events
Strategically organize how to reach out to the stakeholder and communication channels in the event of a crisis
Compare and analyze the risk theories

HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI
Hafta	Ön Hazırlık	Konular	Yöntem
1	Literature Review	STRATEGIC MANAGEMENT	Lecture & Question and Answer
2	Literature Review	STRATEGIC PUBLIC RELATIONS	Lecture & Question and Answer
3	Literature Review	FUNCTIONS OF STRATEGIC PUBLIC RELATIONS	Lecture & Question and Answer
4	Literature Review	STRATEGIC PUBLIC RELATIONS PRACTICES	Lecture & Question and Answer
5	Literature Review	DIFFERENT LEVELS OF STRATEGIC PUBLIC RELATIONS	Lecture & Question and Answer
6	Literature Review	CRISIS AND TYPES OF CRISIS	Lecture & Question and Answer
7	Literature Review	GENERAL REVIEW	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Literature Review	Causes of Crisis	Lecture & Question and Answer
10	Literature Review	CRISIS COMMUNICATION	Lecture & Question and Answer
11	Literature Review	Leadership and Examples in Communication with the Crisis	Lecture & Question and Answer
12	Literature Review	Post-crisis activities and examples	Lecture & Question and Answer
13	Literature Review	Online Reputation Management and examples	Lecture & Question and Answer
14	Literature Review	Case studies	Lecture & Question and Answer
15	-	GENERAL REVIEW	Lecture & Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

KAYNAKLAR
Luecke, R. (2008). Kriz Yonetimi. Istanbul: Is Bankasi Kultur Publications.
Pira, A. ve Sohodol, C. (2012). Kriz Yonetimi. Istanbul: Iletisim Publications.
Ashcroft, L. S. (1997). Crisis management-public relations. Journal of Managerial Psychology, 12(5): 325-332.
Coombs, W. T. (2014). Ongoing crisis communication: Planning, managing, and responding. Sage Publications.

ÖLÇME VE DEĞERLENDİRME
Yarıyıl İçi Yapılan Çalışmaların Ölçme ve Değerlendirmesi	Etkinlik Sayısı	Katkı Yüzdesi	Açıklama

(0) Etkisiz	(1) En Düşük	(2) Düşük	(3) Orta	(4) İyi	(5) Çok İyi
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Describe basic communication theories with the knowledge gained in public relations and publicity.		1
2	List the main features of communication in items.					4
3	Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.						5

KNOWLEDGE
Factual
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.		1
2	Evaluate the knowledge related to social and natural sciences and produce projects in professional life.			2
3	Tell the basic concepts of public relations and advertising in detail.						5

SKILLS
Cognitive
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Analyze and evaluate social events at national and international level in the light of current debates.			2
2	Use the leadership, communication and presentation skills in occupational events.					4

SKILLS
Practical
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Follow the innovations in the field of communication and important written and oral communication tools related to the field.						5
2	Write press releases for the purpose of introducing the institution he/she works at or owns.				3
3	Create communication programs within the public relations and advertising campaign.						5

OCCUPATIONAL
Autonomy & Responsibility
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.			2

OCCUPATIONAL
Learning to Learn
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Evaluate the planning processes of past communication programs, public relations and advertising practices.						5

OCCUPATIONAL
Communication & Social
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Use communication techniques in the right place, environment and time.						5

OCCUPATIONAL
Occupational and/or Vocational
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Plan communication programs in the awareness of ethical values in the professional work.					4

DERSİN İŞ YÜKÜ VE AKTS KREDİSİ
Öğrenme-Öğretme Etkinlikleri İş Yükü
Öğrenme-Öğretme Etkinlikleri	Etkinlik(hafta sayısı)	Süresi(saat sayısı)	Toplam İş Yükü
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	13	4	52
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	8	8
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	7	7
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	45	0	153