MARKETING DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu	Dersin Adı	Yarıyıl	Süresi(T+U)	Kredisi	AKTS Kredisi
DTE252	MARKETING	2	2	2	5

DERS BİLGİLERİ
Dersin Öğretim Dili :	İngilizce
Dersin Düzeyi	ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Dersin Türü	Zorunlu
Dersin Veriliş Şekli	-
Dersin Koordinatörü	Lecturer AHMET BURAK TURGUT
Dersi Veren Öğretim Üyesi/Öğretim Görevlisi
Ders Ön Koşulu	Yok

AMAÇ VE İÇERİK
Amaç:	Teaching Marketing knowledge and concepts in English.
İçerik:	Teaching the concept of Marketing terms and language through the topics as "Jobs and responsibilities", "Corporate identity, logos", "Branding", "Market research", "Customer profiles", "Data collection", "A telephone survey", "The marketing plan", "The four Ps", "Pricing and positioning strategies", "The AIDA model for advertising", "Working with an ad agency", "Advertising channels", "Rate sheets", "Distribution channels", "Types of discount", "Types of retailer", "Telemarketing", "Direct marketing", "Public relations", "Websites as a marketing tool", "Sponsoring", "Effective press releases", "Giveaways", "Organizing events" and "Attending a trade fair".

DERSİN ÖĞRENME ÇIKTILARI (Öğrenciler, bu dersi başarı ile tamamladıklarında aşağıda belirtilen bilgi, beceri ve/veya yetkinlikleri gösterirler.)
• Talking about job descriptions • Presenting your ideas
• Giving and asking for opinions • Agreeing and disagreeing • Market research terms • Asking questions • Writing reports
• Writing emails • Writing a positioning strategy • Giving a presentation
• Discussing an ad campaign • Giving feedback
• Telephoning – getting through • Writing to the customer (direct mailing)
• Getting customer quotes • Writing press releases • Writing a holiday letter
• The language of trade fairs • Socializing • Reporting on a trade fair visit

HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI
Hafta	Ön Hazırlık	Konular	Yöntem
1	Reading the relevant unit	Introduction to marketing and advertising	Lecture and Answering the Questions
2	Reading the relevant unit	Finding the customer	Lecture and Answering the Questions
3	Reading the relevant unit	Finding the customer (cont.)	Lecture and Answering the Questions
4	Reading the relevant unit	Planning a marketing strategy	Lecture and Answering the Questions
5	Reading the relevant unit	Planning a marketing strategy (cont.)	Lecture and Answering the Questions
6	Reading the relevant unit	Creating ads	Lecture and Answering the Questions
7	Reading the relevant unit	Creating ads (cont.)	Lecture and Answering the Questions
8	-	MID-TERM EXAM	-
9	Reading the relevant unit	Marketing tools	Lecture and Answering the Questions
10	Reading the relevant unit	Marketing tools (cont.)	Lecture and Answering the Questions
11	Reading the relevant unit	Presenting your public face	Lecture and Answering the Questions
12	Reading the relevant unit	Presenting your public face (cont.)	Lecture and Answering the Questions
13	Reading the relevant unit	Marketing through trade fairs	Lecture and Answering the Questions
14	Reading the relevant unit	Marketing through trade fairs (cont.)	Lecture and Answering the Questions
15	Reading the relevant unit	General review	Lecture and Answering the Questions
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

KAYNAKLAR
English for Marketing & Advertising by Sylee Gore - Oxford (2007)
Professional English in Use: Marketing by Cate Farrall & Marianne Lindsley - Cambridge (2008)
Marketing Management in Turkey: Cases and Challenges by Donald N. Thompson – Gazi Kitabevi (2005)
A Preface to Marketing Management by J. Paul Peter & James H. Donnelly, Jr. – McGraw Hill (2015)

ÖLÇME VE DEĞERLENDİRME
Yarıyıl İçi Yapılan Çalışmaların Ölçme ve Değerlendirmesi	Etkinlik Sayısı	Katkı Yüzdesi	Açıklama

(0) Etkisiz	(1) En Düşük	(2) Düşük	(3) Orta	(4) İyi	(5) Çok İyi
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Teamwork skills					4
2	Ability to identify and solve problems in professional practice					4

KNOWLEDGE
Factual
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Awareness of professional ethics and responsibility						5
2	Ability to use theoretical knowledge in practice						5

SKILLS
Cognitive
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Ability to understand, adopt and apply social cultural and social responsibilities						5
2	Ability to manage a process to meet requirements						5

SKILLS
Practical
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	The awareness of the necessity of lifelong learning and the ability to realize it						5
2	To be able to have knowledge about sectoral problems			2

OCCUPATIONAL
Autonomy & Responsibility
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Ability to understand and apply professional legislation			2
2	Ability to communicate in a foreign language					4

OCCUPATIONAL
Learning to Learn
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Ability to use information and communication technology tools and other professional tools and techniques					4
2	Ability to plan and implement professional processes					4

OCCUPATIONAL
Communication & Social
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Ability to communicate effectively						5
2	Professional self-confidence skills						5

OCCUPATIONAL
Occupational and/or Vocational
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Entrepreneurship skills					4

DERSİN İŞ YÜKÜ VE AKTS KREDİSİ
Öğrenme-Öğretme Etkinlikleri İş Yükü
Öğrenme-Öğretme Etkinlikleri	Etkinlik(hafta sayısı)	Süresi(saat sayısı)	Toplam İş Yükü
Lecture & In-Class Activities	14	2	28
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	3	42
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	6	6
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	126