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MARKETING DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu Dersin Adı Yarıyıl Süresi(T+U) Kredisi AKTS Kredisi
DTE252 MARKETING 2 2 2 5

HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI

Hafta Ön Hazırlık Konular Yöntem
1 Reading the relevant unit Introduction to marketing and advertising Lecture and Answering the Questions
2 Reading the relevant unit Finding the customer Lecture and Answering the Questions
3 Reading the relevant unit Finding the customer (cont.) Lecture and Answering the Questions
4 Reading the relevant unit Planning a marketing strategy Lecture and Answering the Questions
5 Reading the relevant unit Planning a marketing strategy (cont.) Lecture and Answering the Questions
6 Reading the relevant unit Creating ads Lecture and Answering the Questions
7 Reading the relevant unit Creating ads (cont.) Lecture and Answering the Questions
8 - MID-TERM EXAM -
9 Reading the relevant unit Marketing tools Lecture and Answering the Questions
10 Reading the relevant unit Marketing tools (cont.) Lecture and Answering the Questions
11 Reading the relevant unit Presenting your public face Lecture and Answering the Questions
12 Reading the relevant unit Presenting your public face (cont.) Lecture and Answering the Questions
13 Reading the relevant unit Marketing through trade fairs Lecture and Answering the Questions
14 Reading the relevant unit Marketing through trade fairs (cont.) Lecture and Answering the Questions
15 Reading the relevant unit General review Lecture and Answering the Questions
16 - FINAL EXAM -
17 - FINAL EXAM -