İZLEYİCİ ARAŞTIRMALARI DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu	Dersin Adı	Yarıyıl	Süresi(T+U)	Kredisi	AKTS Kredisi
THY218	İZLEYİCİ ARAŞTIRMALARI	4	3	3	6

DERS BİLGİLERİ
Dersin Öğretim Dili :	Türkçe
Dersin Düzeyi	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Dersin Türü	Zorunlu
Dersin Veriliş Şekli	-
Dersin Koordinatörü	Assoc.Prof. UĞUR BALOĞLU
Dersi Veren Öğretim Üyesi/Öğretim Görevlisi
Ders Ön Koşulu	Yok

AMAÇ VE İÇERİK
Amaç:	The aim of the course is to define the concept of media audience and to reveal the place of media audience theories in communication theories and examining the models, theories and approaches gathered under the heading of media audience theories.
İçerik:	The content of the course is place and importance of media audience theories in communication studies, definition of audience and various approaches to the audience term, media audience theories in liberal communication theories, cultural studies and media rating.

DERSİN ÖĞRENME ÇIKTILARI (Öğrenciler, bu dersi başarı ile tamamladıklarında aşağıda belirtilen bilgi, beceri ve/veya yetkinlikleri gösterirler.)
Knows the different perspectives regarding the media audience.
Defines the concept of media audience.
Understands the relationship between media audience theories and communication theories.
Knows active media audience regarding to UGC and Cultural Studies.
Understands Uses and Gratification Theory.
Knows Cultural Studies.
Knows Media Dependency Theory.
Defines media rating.

HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI
Hafta	Ön Hazırlık	Konular	Yöntem
1	-	Introduction to course The concept of media audience and introduction to media audience research	Lecture
2	Reading	The media audience theories regarding the communication theories	Lecture & Question and Answer & Discussion
3	Reading	Change in the identity of audience after 1960, semiological elements	Lecture & Question and Answer & Discussion
4	Reading	Uses and Effect Model Media Dependency Theory	Lecture & Question and Answer & Discussion
5	Research – Reading	Uses and Dependency Theory Expectancy - Value Theory	Lecture & Question and Answer & Discussion
6	Reading	The general model of Rosengren Media Use as Social Action Model	Lecture & Question and Answer & Discussion
7	Reading	Audience in Reception Analysis Perspective	Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	Reading	Audience media use	Lecture & Question and Answer & Discussion
10	Reading	Cultural Studies	Lecture & Question and Answer & Discussion
11	Reading	Coding and Encoding	Lecture & Question and Answer & Discussion
12	Reading	David Morley and Nationwide Research	Lecture & Question and Answer & Discussion
13	Reading	John Fiske and the concepts of Mass Culture and Popular Culture.	Lecture & Question and Answer & Discussion
14	Reading	Raymond Williams and Their Thoughts on TV	Lecture & Question and Answer & Discussion
15	Reading	Rating and media measurement	Lecture & Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

KAYNAKLAR
Yüksel Erkan (ed.) (2013). İletişim Kuramları, Eskişehir: Anadolu Üniversitesi Yayını No: 2803.
Özçetin Burak (2019). Kitle İletişim Kuramları Kavramlar, Okullar, Modeller (3. baskı), İstanbul: İletişim Yayınları
Güngör Nazife (2013). İletişim Kuramlar Yaklaşımlar (2. Baskı), Ankara: Siyasal Kitabevi.
Mcquail Denis (1994). Kitle İletişimi Kuramı (Giriş), çev. Ahmet Haluk Yüksel, Eskişehir: Anadolu Üniversitesi.
Yavuz Şahinde (der.) (2005). Medya ve İzleyici Bitmeyen Tartışma, Ankara: Vadi Yayınları.
McQuail Denis, Sven Windahl (1997). Kitle İletişim Modelleri, çev. Konca Yumlu, Ankara: İmge Kitabevi.
Turner Graeme (2016). İngiliz Kültürel Çalışmaları, Ankara: Heretik Yayıncılık.
Çakır Vedat, Vesile Çakır (2010). Televizyon Bağımlılığı, Konya: Literatürk Academia.
Stevenson Nick (2008). Medya Kültürleri Sosyal Teori ve Kitle İletişimi, Ankara: Ütopya Yayınevi.
Batuş Gül vd. (2006). Kadife Karanlık 2, İstanbul: Su Yayınevi.
Mutlu Erol (2005). Globalleşme, Popüler Kültür ve Medya, Ankara: Ütopya Yayınevi.
Mutlu Erol (2005). Kitle İletişim Kuramları, Ankara: Ütopya Yayınevi
Özer Ömer (2016). Doyumun Öyküsü Twitter Örneğinde Kullanımlar ve Doyumlar Kuramı Çerçevesinde Yapılan Araştırmalar, Konya: Literatürk Academia.

ÖLÇME VE DEĞERLENDİRME
Yarıyıl İçi Yapılan Çalışmaların Ölçme ve Değerlendirmesi	Etkinlik Sayısı	Katkı Yüzdesi	Açıklama

(0) Etkisiz	(1) En Düşük	(2) Düşük	(3) Orta	(4) İyi	(5) Çok İyi
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Interpret basic concepts, fields of study, theories and approaches in media.					4
2	Describe current information in the field by relating them with communication theories.					4
3	Explain basic concepts regarding communication sciences.						5

KNOWLEDGE
Factual
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Interpret current events, political, cultural and economic developments by using the theoretical knowledge gained in the field within a critical context.						5
2	Associate knowledge and facts in the field with Law, Sociology, Advertisement, Cinema and Economy.				3

SKILLS
Cognitive
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Identify new strategy and methods for the technical infrastructure and content of the types of television news and programs.	0
2	Assemble theoretical knowledge gained in the field to the technology in present day.					4

SKILLS
Practical
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Create creative contents in the field.	0
2	Interpret theoretical and applied knowledge gained in the field.	0

OCCUPATIONAL
Autonomy & Responsibility
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Create TV Programs for several audiences by sharing the knowledge and experiences on it.	0
2	Perform as a leader or a team member in teamwork from the news production to presentation stage by fulfilling assigned tasks.	0

OCCUPATIONAL
Learning to Learn
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Identify basic knowledge regarding the production stages of media and technical infrastructure and creative approaches.	0
2	Research for developments, changes and innovations in the field by taking the lifelong learning as a principle.						5

OCCUPATIONAL
Communication & Social
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Create new ideas and new products in collaboration with the stakeholders in the field of programming and journalism.	0
2	Organize projects and activities for the social environment with the awareness of social responsibility following the national and international cases.	0
3	Explain written, verbal and visual studies in the field by following the agenda.						5

OCCUPATIONAL
Occupational and/or Vocational
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Apply knowledge and skills gained in the field by taking legal, social and ethical responsibilities into consideration.	0
2	Show skills as in using camera, editorial process control, team leadership and producing creative content that are features of a professional.	0

DERSİN İŞ YÜKÜ VE AKTS KREDİSİ
Öğrenme-Öğretme Etkinlikleri İş Yükü
Öğrenme-Öğretme Etkinlikleri	Etkinlik(hafta sayısı)	Süresi(saat sayısı)	Toplam İş Yükü
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	4	52
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	7	6	42
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	3	15
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	41	0	153