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CORPORATE COMMUNICATION PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT213 CORPORATE COMMUNICATION 3 3 3 6

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Compulsory
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Assoc.Prof.Dr. ŞÜKRAN GÜZİN ILICAK AYDINALP
Instructor(s) of the Course Unit Assist.Prof.Dr. SARP BAĞCAN

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to familiarize students with the basic concepts related to corporate communication which will be used within the scope of a corporate communication program and to analyze the related programs.
Contents of the Course Unit: Contents of the course include the subjects as in acknowledgement of the structure of institutions, classification of stakeholders, familiarisation with the concepts of corporate communication, interpreting communication with customers, comparison of internal and external communication, analysis of approaching ways to the stakeholder.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Explain the concept of corporate communication correctly
Explain the stages of corporate communication through a case study
Summarize the communication between the target audience and the stakeholders in a communication program according to the elements of corporate communication
Classify at least 4 of the stakeholders need to interact with corporate communication
Use at least 2 different approaches in literature to eliminate communication barriers in a communication program
Analyze and compare the corporate communication activities implemented by famous institutions in the past

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading the related subject in the coursebook What Is Communication? Information Regarding Communication Types Components Lecture & Question and Answer
2 Reading the related subject in the coursebook What is organization, how does an organizational structure constitute? Lecture & Question and Answer
3 Reading the related subject in the coursebook Information Regarding Corporate Communication, approaches of organizations to communication (bureaucratic, manipulative, democratic) Lecture & Question and Answer
4 Reading the related subject in the coursebook Classifying Corporate Communication (management communication, marketing communication, organizational communication) Lecture & Question and Answer
5 Reading the related subject in the coursebook How Corporate Communication Occurs Lecture & Question and Answer
6 Reading the related subject in the coursebook Corporate Communication Barriers and Eliminating Them Lecture & Question and Answer
7 Reading the related subject in the coursebook Explaining key functions of Corporate Communication Lecture & Question and Answer
8 - MID-TERM EXAM -
9 Reading the related subject in the coursebook Creating Image in Corporate Communication and Advertising Lecture & Question and Answer
10 Reading the related subject in the coursebook Providing internal communication in Corporate Communication Lecture & Question and Answer
11 Reading the related subject in the coursebook Social Responsibility and Sponsorship in Corporate Communication Lecture & Question and Answer
12 Reading the related subject in the coursebook Crisis Communication in Corporate Communication Lecture & Question and Answer
13 Reading the related subject in the coursebook Marketing Communication in Corporate Communication Lecture & Question and Answer
14 Case Study Analysis Case Study Case Study Analysis
15 Case Study Analysis Case Study Case Study Analysis
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Akinci Vural, Z. B. ve Bat, M. (2015). Kurumsal Iletisim. Iletisim Publications
Cornelissen, J. P. (2014). Corporate Communication. SAGE Publications
Cowan, D. (2017). Strategic Internal Communication: How to Build Employee Engagement and Performance. Kogan Page
Steyn, B., ve Puth, G. (2000). Corporate communication strategy. Heinemann.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describe basic communication theories with the knowledge gained in public relations and publicity.
1
2
List the main features of communication in items.
3
3
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
4

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
2
2
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
1
3
Tell the basic concepts of public relations and advertising in detail.
4

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level in the light of current debates.
0
2
Use the leadership, communication and presentation skills in occupational events.
4

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
5
2
Write press releases for the purpose of introducing the institution he/she works at or owns.
5
3
Create communication programs within the public relations and advertising campaign.
2

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
2

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the planning processes of past communication programs, public relations and advertising practices.
2

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use communication techniques in the right place, environment and time.
5

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan communication programs in the awareness of ethical values in the professional work.
5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 12 4 48
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 11 11
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 8 8
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 44 0 153
Total Workload of the Course Unit 153
Workload (h) / 25.5 6
ECTS Credits allocated for the Course Unit 6,0