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CORPORATE COMMUNICATION COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT213 CORPORATE COMMUNICATION 3 3 3 6

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Explain the concept of corporate communication correctly
Explain the stages of corporate communication through a case study
Summarize the communication between the target audience and the stakeholders in a communication program according to the elements of corporate communication
Classify at least 4 of the stakeholders need to interact with corporate communication
Use at least 2 different approaches in literature to eliminate communication barriers in a communication program
Analyze and compare the corporate communication activities implemented by famous institutions in the past