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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

CORPORATE COMMUNICATION COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT213 CORPORATE COMMUNICATION 3 3 3 6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Reading the related subject in the coursebook Presentation of the course content Lecture & Question and Answer
2 Reading the related subject in the coursebook Institutionalization Process, Corporate Concept, Functions and Characteristics of Institutions, Classification of Institutions, Institutionalization, Approach of corporations to Communication, Definition and Scope of Corporate Communication, History of Corporate Communication, Different Approaches in Corporate Communication Lecture & Question and Answer
3 Reading the related subject in the coursebook Classification of Corporate Communication / Integrated Corporate Communication, Purposes and Functions of Corporate Communication, Titles Used in Corporate Communication, Place of Corporate Communication in the Organization Chart Lecture & Question and Answer
4 Reading the related subject in the coursebook Definition and Scope of the Concept of Stakeholder, Internal and External Stakeholders, Stakeholder Management, Stakeholder Analysis, Relationship between Stakeholders and the corporations Lecture & Question and Answer
5 Reading the related subject in the coursebook Core personality of the corporates, Corporate Culture, Corporate Identity, Corporate Image, Corporate Reputation Lecture & Question and Answer
6 Reading the related subject in the coursebook Internal Communication Concept and its Structure, Informal Communication, Formal Communication, External Communication, Corporate Communication in Terms of Operation Lecture & Question and Answer
7 Reading the related subject in the coursebook The Concept of Corporate Social Responsibility, Historical Development of Corporate Social Responsibility, Areas Covered by Corporate Social Responsibility, The Place of Corporate Social Responsibility in the Corporate Structure, Social Responsibility Categories Lecture & Question and Answer
8 - MID-TERM EXAM -
9 Reading the related subject in the coursebook Corporate Advertising, Types of Corporate Advertising, Sponsorship, Corporate Communication Purposes of Sponsorship Lecture & Question and Answer
10 Reading the related subject in the coursebook Written Communication Tools Used in Corporations, Corporate Newspaper, Corporate Magazine, Brochure, Informative Articles, Business Letters Lecture & Question and Answer
11 Reading the related subject in the coursebook Information Communication Technologies and Corporate Communication, Internet, Intranet, Extranet, Social Media and Corporate Communication Lecture & Question and Answer
12 Reading the related subject in the coursebook Relations with Media, Using Media as Information Source, Managing Relations with Media and Tools Used Lecture & Question and Answer
13 Reading the related subject in the coursebook Concept of Crisis, Factors Causing Crisis and Features of Crisis, Types of Crisis, Crisis Management Lecture & Question and Answer
14 Reading the related subject in the coursebook Corporate Communication and Ethics, Factors Determining Ethical Behavior, Business Ethics, Management Ethics, Corporate Ethics and Corporate Communication Lecture & Question and Answer
15 Reading the related subject in the coursebook Narration and Corporate Communication, Story, Basic Components of the Story Lecture & Question and Answer
16 - FINAL EXAM -
17 - FINAL EXAM -