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CORPORATE COMMUNICATION COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT213 CORPORATE COMMUNICATION 3 3 3 6

Objectives and Contents

Objectives: This course aims to familiarize students with the basic concepts related to corporate communication which will be used within the scope of a corporate communication program and to analyze the related programs.
Content: Contents of the course include the subjects as in acknowledgement of the structure of institutions, classification of stakeholders, familiarisation with the concepts of corporate communication, interpreting communication with customers, comparison of internal and external communication, analysis of approaching ways to the stakeholder.