| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HIT213 | CORPORATE COMMUNICATION | 3 | 3 | 3 | 6 |
Objectives and Contents |
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|---|---|
| Objectives: | This course aims to familiarize students with the basic concepts related to corporate communication which will be used within the scope of a corporate communication program and to analyze the related programs. |
| Content: | Contents of the course include the subjects as in acknowledgement of the structure of institutions, classification of stakeholders, familiarisation with the concepts of corporate communication, interpreting communication with customers, comparison of internal and external communication, analysis of approaching ways to the stakeholder. |