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AUTHORSHIP IN CORPORATE COMMUNICATION PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT217 AUTHORSHIP IN CORPORATE COMMUNICATION 3 4 3 6

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Compulsory
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Assoc.Prof.Dr. ŞÜKRAN GÜZİN ILICAK AYDINALP
Instructor(s) of the Course Unit Assist.Prof.Dr. EREN EFE

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to provide the necessary information for creating items as in press release, press file, introduction letter and news by teaching the students the features to be considered in the context of corporate communication authorship.
Contents of the Course Unit: Contents of the course include the subjects as in explaining persuasion process, Explaining ways of creating effective messages, Explaining relations between media and institution, Explaining news writing techniques, Press release, press article, newsletter, interview, press file, leaflet, direct mailing, establish a link between the elements such as annual, report and corporate promotional text with corporate communications, authorship in corporate communication, discussion of the importance of creating different messages in different medium, corporate promotional text.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Tell the importance of creating effective messages in corporate communication activities by linking with past examples
Explain 4 of the features that should be considered in corporate communication authoring
Effectively plan all correspondence required for corporate communication
Distinguish what kind and length of authoring in different medium in a corporate communication program
Compose press file, promotional text and news-press release when the institution needs to announce itself to the public

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Literature Review Reading the related subject in the coursebook Public Relations Concept and Public Relations in the Present Day Lecture
2 Literature Review Reading the related subject in the coursebook Public Relations Authorship Lecture
3 Literature Review Reading the related subject in the coursebook Preparation for Authorship and Writing Process Lecture
4 Literature Review Reading the related subject in the coursebook Persuasion in Public Relations Authorship Lecture
5 Literature Review Reading the related subject in the coursebook Public Relations Authorship for Traditional and Social Media Lecture
6 Literature Review Reading the related subject in the coursebook Press Release – Press Articles Lecture
7 Literature Review Reading the related subject in the coursebook Corporate Newspaper and Magazines Lecture
8 - MID-TERM EXAM -
9 Literature Review Reading the related subject in the coursebook Traditional and Digital Press Kit Lecture
10 Literature Review Reading the related subject in the coursebook Interview and Travel Writings Lecture
11 Literature Review Reading the related subject in the coursebook Leaflet and Brochure, News Letter, Annual Activity Report Lecture
12 Literature Review Reading the related subject in the coursebook Catalog, invitation, letter and Direct Mailing Lecture
13 Literature Review Reading the related subject in the coursebook Public Relations Based Writing for internet - Corporate Web Sites and Social Media Lecture
14 Literature Review Reading the related subject in the coursebook Preparation and Presentation of Press Release Practice
15 Literature Review Reading the related subject in the coursebook Preparation and Presentation of Press Release Practice
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Bayçu S. (2017). Strateji ve Uygulama Boyutuyla Halkla Iliskiler Yazarligi, Ankara: Nobel Bilimsel Eserler
Onat F. (2014). Dijital Cagda Halkla Iliskiler Yazarligi, Ankara: Nobel Bilimsel Eserler
Wilcox, D. L., Nolte, L. W., Jackson, P. (2005). Public relations writing and media techniques. Pearson Allyn and Bacon.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describe basic communication theories with the knowledge gained in public relations and publicity.
1
2
List the main features of communication in items.
4
3
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
4

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
2
2
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
1
3
Tell the basic concepts of public relations and advertising in detail.
4

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level in the light of current debates.
2
2
Use the leadership, communication and presentation skills in occupational events.
5

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
3
2
Write press releases for the purpose of introducing the institution he/she works at or owns.
5
3
Create communication programs within the public relations and advertising campaign.
3

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
3

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the planning processes of past communication programs, public relations and advertising practices.
4

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use communication techniques in the right place, environment and time.
5

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan communication programs in the awareness of ethical values in the professional work.
5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 4 56
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 14 3 42
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 1 5 5
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 4 4
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 3 3
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 47 0 154
Total Workload of the Course Unit 154
Workload (h) / 25.5 6
ECTS Credits allocated for the Course Unit 6,0