AUTHORSHIP IN CORPORATE COMMUNICATION PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT217	AUTHORSHIP IN CORPORATE COMMUNICATION	3	4	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. SARP BAĞCAN
Instructor(s) of the Course Unit	Res.Asisst. MERVE BOYACI YILDIRIM
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to provide the necessary information for creating items as in press release, press file, introduction letter and news by teaching the students the features to be considered in the context of corporate communication authorship.
Contents of the Course Unit:	Contents of the course include the subjects as in explaining persuasion process, Explaining ways of creating effective messages, Explaining relations between media and institution, Explaining news writing techniques, Press release, press article, newsletter, interview, press file, leaflet, direct mailing, establish a link between the elements such as annual, report and corporate promotional text with corporate communications, authorship in corporate communication, discussion of the importance of creating different messages in different medium, corporate promotional text.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Tell the importance of creating effective messages in corporate communication activities by linking with past examples
Explain 4 of the features that should be considered in corporate communication authoring
Effectively plan all correspondence required for corporate communication
Distinguish what kind and length of authoring in different medium in a corporate communication program
Compose press file, promotional text and news-press release when the institution needs to announce itself to the public

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature Review Reading the related subject in the coursebook	Public Relations Concept and Public Relations in the Present Day	Lecture
2	Literature Review Reading the related subject in the coursebook	Public Relations Authorship	Lecture
3	Literature Review Reading the related subject in the coursebook	Preparation for Authorship and Writing Process	Lecture
4	Literature Review Reading the related subject in the coursebook	Persuasion in Public Relations Authorship	Lecture
5	Literature Review Reading the related subject in the coursebook	Public Relations Authorship for Traditional and Social Media	Lecture
6	Literature Review Reading the related subject in the coursebook	Press Release – Press Articles	Lecture
7	Literature Review Reading the related subject in the coursebook	Corporate Newspaper and Magazines	Lecture
8	-	MID-TERM EXAM	-
9	Literature Review Reading the related subject in the coursebook	Traditional and Digital Press Kit	Lecture
10	Literature Review Reading the related subject in the coursebook	Interview and Travel Writings	Lecture
11	Literature Review Reading the related subject in the coursebook	Leaflet and Brochure, News Letter, Annual Activity Report	Lecture
12	Literature Review Reading the related subject in the coursebook	Catalog, invitation, letter and Direct Mailing	Lecture
13	Literature Review Reading the related subject in the coursebook	Public Relations Based Writing for internet - Corporate Web Sites and Social Media	Lecture
14	Literature Review Reading the related subject in the coursebook	Preparation and Presentation of Press Release	Practice
15	Literature Review Reading the related subject in the coursebook	Preparation and Presentation of Press Release	Practice
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Bayçu S. (2017). Strateji ve Uygulama Boyutuyla Halkla Iliskiler Yazarligi, Ankara: Nobel Bilimsel Eserler
Onat F. (2014). Dijital Cagda Halkla Iliskiler Yazarligi, Ankara: Nobel Bilimsel Eserler
Wilcox, D. L., Nolte, L. W., Jackson, P. (2005). Public relations writing and media techniques. Pearson Allyn and Bacon.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe basic communication theories with the knowledge gained in public relations and publicity.		1
2	List the main features of communication in items.					4
3	Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.					4

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.			2
2	Evaluate the knowledge related to social and natural sciences and produce projects in professional life.		1
3	Tell the basic concepts of public relations and advertising in detail.					4

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze and evaluate social events at national and international level in the light of current debates.			2
2	Use the leadership, communication and presentation skills in occupational events.						5

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the innovations in the field of communication and important written and oral communication tools related to the field.				3
2	Write press releases for the purpose of introducing the institution he/she works at or owns.						5
3	Create communication programs within the public relations and advertising campaign.				3

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.				3

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate the planning processes of past communication programs, public relations and advertising practices.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use communication techniques in the right place, environment and time.						5

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plan communication programs in the awareness of ethical values in the professional work.						5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	4	56
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	3	42
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	1	5	5
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	4	4
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	3	3
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	47	0	154