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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

AUTHORSHIP IN CORPORATE COMMUNICATION COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT217 AUTHORSHIP IN CORPORATE COMMUNICATION 3 4 3 6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Literature Review Reading the related subject in the coursebook Public Relations Concept and Public Relations in the Present Day Lecture
2 Literature Review Reading the related subject in the coursebook Public Relations Authorship Lecture
3 Literature Review Reading the related subject in the coursebook Preparation for Authorship and Writing Process Lecture
4 Literature Review Reading the related subject in the coursebook Persuasion in Public Relations Authorship Lecture
5 Literature Review Reading the related subject in the coursebook Public Relations Authorship for Traditional and Social Media Lecture
6 Literature Review Reading the related subject in the coursebook Press Release – Press Articles Lecture
7 Literature Review Reading the related subject in the coursebook Corporate Newspaper and Magazines Lecture
8 - MID-TERM EXAM -
9 Literature Review Reading the related subject in the coursebook Traditional and Digital Press Kit Lecture
10 Literature Review Reading the related subject in the coursebook Interview and Travel Writings Lecture
11 Literature Review Reading the related subject in the coursebook Leaflet and Brochure, News Letter, Annual Activity Report Lecture
12 Literature Review Reading the related subject in the coursebook Catalog, invitation, letter and Direct Mailing Lecture
13 Literature Review Reading the related subject in the coursebook Public Relations Based Writing for internet - Corporate Web Sites and Social Media Lecture
14 Literature Review Reading the related subject in the coursebook Preparation and Presentation of Press Release Practice
15 Literature Review Reading the related subject in the coursebook Preparation and Presentation of Press Release Practice
16 - FINAL EXAM -
17 - FINAL EXAM -