| Content: |
Contents of the course include the subjects as in explaining persuasion process, Explaining ways of creating effective messages, Explaining relations between media and institution, Explaining news writing techniques, Press release, press article, newsletter, interview, press file, leaflet, direct mailing, establish a link between the elements such as annual, report and corporate promotional text with corporate communications, authorship in corporate communication, discussion of the importance of creating different messages in different medium, corporate promotional text. |