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NEW MEDIA PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT210 NEW MEDIA 4 4 3 6

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Compulsory
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Assoc.Prof.Dr. ŞÜKRAN GÜZİN ILICAK AYDINALP
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to define the tasks that a public relations practitioner should undertake in a social media program by introducing new media theories and to present an example of social media campaign.
Contents of the Course Unit: Contents of the course include the subjects as in introducing new media channels, listing the tasks of public relations practitioners in social media, summarizing new media theories, sampling of the intersection points of new media and public relations practices.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

List at least four of the tasks that the public relations specialist should undertake on social media in a social media communication program
Summarize at least two of the new media theories
Explain the connection between public relations and new media with at least 3 examples
Classify the tools and medium of new media
Summarize the new media critical theories through popular culture
Use at least two of the social media channels in a social media communication program

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading the related subject in the coursebook What is Internet; Development Of Internet, Features Of Internet Lecture & Question and Answer
2 Reading the related subject in the coursebook What is New Media? What Are New Media Technologies? Lecture & Question and Answer
3 Reading the related subject in the coursebook Videos, computer games, cabled tv, electronic post, explanations for communication applications internet systems explanations Lecture & Question and Answer
4 Reading the related subject in the coursebook How do public relations specialists use new media Technologies? How to use Kioks Lecture & Question and Answer
5 Reading the related subject in the coursebook Who are new media shareholders? What are their characteristics? Lecture & Question and Answer
6 Reading the related subject in the coursebook New perspectives in new media over strategy and tactics (social networks, blogs, wiki, podcast, intranet, extranet, online video, ceptv) Lecture & Question and Answer
7 Reading the related subject in the coursebook Blog admins, form admins, online game admins Lecture & Question and Answer
8 - MID-TERM EXAM -
9 Reading the related subject in the coursebook Management of corporate web pages by public relations specialists Lecture & Question and Answer
10 Reading the related subject in the coursebook Public Relations Specialist (advertising in new media and sponsorship) Lecture & Question and Answer
11 Reading the related subject in the coursebook p.2.o and campaign management, problems in new media Lecture & Question and Answer
12 Reading the related subject in the coursebook Online crisis and role of Public Relations Specialist in crisis of communication Lecture & Question and Answer
13 Preparing content for internet, presentation Presentation (Designing campaign steps by choosing a social media) Practical Group Work
14 Preparing content for internet, presentation Presentation (Designing campaign steps by choosing a social media) Practical Group Work
15 Preparing content for internet, presentation Presentation (Designing campaign steps by choosing a social media) Practical Group Work
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Sayimer, I. (2014). Yeni Medya Arastirmalari Kavramlar, Uygulamalar, Tartismalar. Konya: Literaturk Publications
Tekvar, S. O. (2016). Yeni Medya Yeni Halkla Iliskiler. Ankara: Karınca
Ozkan, A., Tandacgunes, N., Dogan, B. O. (2015). Yeni Medya ve Reklam.
Pavlik, J. V. (2013). Yeni Medya ve Gazetecilik. Phoenix
Flew, T. (2007). New media: An introduction. Oxford: Oxford University Press.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describe basic communication theories with the knowledge gained in public relations and publicity.
3
2
List the main features of communication in items.
4
3
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
2

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
3
2
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
1
3
Tell the basic concepts of public relations and advertising in detail.
2

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level in the light of current debates.
5
2
Use the leadership, communication and presentation skills in occupational events.
2

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
5
2
Write press releases for the purpose of introducing the institution he/she works at or owns.
3
3
Create communication programs within the public relations and advertising campaign.
1

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
2

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the planning processes of past communication programs, public relations and advertising practices.
0

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use communication techniques in the right place, environment and time.
3

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan communication programs in the awareness of ethical values in the professional work.
2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 4 56
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 11 3 33
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 1 10 10
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 6 6
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 4 4
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 44 0 153
Total Workload of the Course Unit 153
Workload (h) / 25.5 6
ECTS Credits allocated for the Course Unit 6,0