NEW MEDIA PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT210	NEW MEDIA	4	4	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. SARP BAĞCAN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to define the tasks that a public relations practitioner should undertake in a social media program by introducing new media theories and to present an example of social media campaign.
Contents of the Course Unit:	Contents of the course include the subjects as in introducing new media channels, listing the tasks of public relations practitioners in social media, summarizing new media theories, sampling of the intersection points of new media and public relations practices.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
List at least four of the tasks that the public relations specialist should undertake on social media in a social media communication program
Summarize at least two of the new media theories
Explain the connection between public relations and new media with at least 3 examples
Classify the tools and medium of new media
Summarize the new media critical theories through popular culture
Use at least two of the social media channels in a social media communication program

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading the related subject in the coursebook	What is Internet; Development Of Internet, Features Of Internet	Lecture & Question and Answer
2	Reading the related subject in the coursebook	What is New Media? What Are New Media Technologies?	Lecture & Question and Answer
3	Reading the related subject in the coursebook	Videos, computer games, cabled tv, electronic post, explanations for communication applications internet systems explanations	Lecture & Question and Answer
4	Reading the related subject in the coursebook	How do public relations specialists use new media Technologies? How to use Kioks	Lecture & Question and Answer
5	Reading the related subject in the coursebook	Who are new media shareholders? What are their characteristics?	Lecture & Question and Answer
6	Reading the related subject in the coursebook	New perspectives in new media over strategy and tactics (social networks, blogs, wiki, podcast, intranet, extranet, online video, ceptv)	Lecture & Question and Answer
7	Reading the related subject in the coursebook	Blog admins, form admins, online game admins	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Reading the related subject in the coursebook	Management of corporate web pages by public relations specialists	Lecture & Question and Answer
10	Reading the related subject in the coursebook	Public Relations Specialist (advertising in new media and sponsorship)	Lecture & Question and Answer
11	Reading the related subject in the coursebook	p.2.o and campaign management, problems in new media	Lecture & Question and Answer
12	Reading the related subject in the coursebook	Online crisis and role of Public Relations Specialist in crisis of communication	Lecture & Question and Answer
13	Preparing content for internet, presentation	Presentation (Designing campaign steps by choosing a social media)	Practical Group Work
14	Preparing content for internet, presentation	Presentation (Designing campaign steps by choosing a social media)	Practical Group Work
15	Preparing content for internet, presentation	Presentation (Designing campaign steps by choosing a social media)	Practical Group Work
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Sayimer, I. (2014). Yeni Medya Arastirmalari Kavramlar, Uygulamalar, Tartismalar. Konya: Literaturk Publications
Tekvar, S. O. (2016). Yeni Medya Yeni Halkla Iliskiler. Ankara: Karınca
Ozkan, A., Tandacgunes, N., Dogan, B. O. (2015). Yeni Medya ve Reklam.
Pavlik, J. V. (2013). Yeni Medya ve Gazetecilik. Phoenix
Flew, T. (2007). New media: An introduction. Oxford: Oxford University Press.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe basic communication theories with the knowledge gained in public relations and publicity.				3
2	List the main features of communication in items.					4
3	Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.			2

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.				3
2	Evaluate the knowledge related to social and natural sciences and produce projects in professional life.		1
3	Tell the basic concepts of public relations and advertising in detail.			2

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze and evaluate social events at national and international level in the light of current debates.						5
2	Use the leadership, communication and presentation skills in occupational events.			2

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the innovations in the field of communication and important written and oral communication tools related to the field.						5
2	Write press releases for the purpose of introducing the institution he/she works at or owns.				3
3	Create communication programs within the public relations and advertising campaign.		1

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.			2

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate the planning processes of past communication programs, public relations and advertising practices.	0

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use communication techniques in the right place, environment and time.				3

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plan communication programs in the awareness of ethical values in the professional work.			2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	4	56
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	11	3	33
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	1	10	10
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	6	6
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	4	4
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	153