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NEW MEDIA COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT210 NEW MEDIA 4 4 3 6

Objectives and Contents

Objectives: This course aims to define the tasks that a public relations practitioner should undertake in a social media program by introducing new media theories and to present an example of social media campaign.
Content: Contents of the course include the subjects as in introducing new media channels, listing the tasks of public relations practitioners in social media, summarizing new media theories, sampling of the intersection points of new media and public relations practices.