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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

NEW MEDIA COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT210 NEW MEDIA 4 3 3 6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Reading the related subject in the coursebook What is Internet; Development Of Internet, Features Of Internet Lecture & Question and Answer
2 Reading the related subject in the coursebook What is New Media? What Are New Media Technologies? Lecture & Question and Answer
3 Reading the related subject in the coursebook Videos, computer games, cabled tv, electronic post, explanations for communication applications internet systems explanations Lecture & Question and Answer
4 Reading the related subject in the coursebook How do public relations specialists use new media Technologies? How to use Kioks Lecture & Question and Answer
5 Reading the related subject in the coursebook Who are new media shareholders? What are their characteristics? Lecture & Question and Answer
6 Reading the related subject in the coursebook New perspectives in new media over strategy and tactics (social networks, blogs, wiki, podcast, intranet, extranet, online video, ceptv) Lecture & Question and Answer
7 Reading the related subject in the coursebook Blog admins, form admins, online game admins Lecture & Question and Answer
8 Reading the related subject in the coursebook Management of corporate web pages by public relations specialists Lecture & Question and Answer
9 Reading the related subject in the coursebook Public Relations Specialist (advertising in new media and sponsorship) Lecture & Question and Answer
10 - MID-TERM EXAM -
11 Reading the related subject in the coursebook p.2.o and campaign management, problems in new media Lecture & Question and Answer
12 Reading the related subject in the coursebook Online crisis and role of Public Relations Specialist in crisis of communication Lecture & Question and Answer
13 Preparing content for internet, presentation Presentation (Designing campaign steps by choosing a social media) Practical Group Work
14 Preparing content for internet, presentation Presentation (Designing campaign steps by choosing a social media) Practical Group Work
15 Preparing content for internet, presentation Presentation (Designing campaign steps by choosing a social media) Practical Group Work
16 - FINAL EXAM -
17 - FINAL EXAM -