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INTEGRATED MARKETING COMMUNICATION COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT438 INTEGRATED MARKETING COMMUNICATION 8 4 3 8

ASSESSEMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description Examination Method
Mid-Term Exam 1 50 Classical Exam
Final Exam 1 50 Classical Exam
TOTAL 2 100