Define at least 2 of advertising, public relations, sales promotion, direct marketing and personal sales concepts in marketing communication mix |
List at least 4 of the elements that a marketing communication practice needs to be successful |
Compare the characteristics of stakeholders when creating an integrated marketing communication plan |
Evaluate the marketing communication practices through a case study |
Evaluate the connection between communication and target audience in the light of past examples |
Create a communication plan with reference to integrated marketing and communication planning steps |