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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

INTEGRATED MARKETING COMMUNICATION COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT438 INTEGRATED MARKETING COMMUNICATION 8 3 3 8

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Reading the related subject in the coursebook Marketing Concept and Public Relations Lecture & Question and Answer
2 Reading the related subject in the coursebook Advertising and some related terms Lecture & Question and Answer
3 Reading the related subject in the coursebook Integrated Marketing Communication Lecture & Question and Answer
4 Reading the related subject in the coursebook Integrated Corporate Communication Lecture & Question and Answer
5 Reading the related subject in the coursebook Advertising in terms of Integrated Marketng Communication (IMC) Lecture & Question and Answer
6 Reading the related subject in the coursebook Personal Selling Lecture & Question and Answer
7 Reading the related subject in the coursebook Sales Promotion Lecture & Question and Answer
8 Reading the related subject in the coursebook Marketing Public Relations Lecture & Question and Answer
9 Reading the related subject in the coursebook Guerrilla Marketing Lecture & Question and Answer
10 - MID-TERM EXAM -
11 Reading the related subject in the coursebook Directing Marketing Lecture & Question and Answer
12 Literature Review Samples of IMC and partial review Lecture & Question and Answer
13 Literature Review Samples of IMC and partial review Lecture & Question and Answer
14 - Advertising in Social Media Practice
15 - Advertising in Social Media. General review for final exam Practice
16 - FINAL EXAM -
17 - FINAL EXAM -