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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

INTEGRATED MARKETING COMMUNICATION COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT438 INTEGRATED MARKETING COMMUNICATION 8 3 3 8

SOURCE MATERIALS & RECOMMENDED READING
Babur Tosun, N. (2018). Reklam Yonetimi. Istanbul: Beta Publications
Tolon, M. ve Zengin, A. Y. (2016). Butunlesik Pazarlama Iletisimi Yonetimi. Ankara: Detay Publications
Bozkurt, I (2007). Butunlesik Pazarlama Iletisimi. MediaCat Kitaplari.
Peltekoğlu, F., Halkla İlişkiler Nedir? 5.Baskı (2017)BETA BASIM YAYIM
Broderick, A., ve Pickton, D. (2005). Integrated marketing communications. Pearson Education UK.
Yeshin, T. (2012). Integrated marketing communications. Routledge.
Theaker, A., Halkla İlişkilerin Elkitabı. MediaCat yayınları