TR EN

ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

CUSTOMER RELATIONS MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
TTP103 CUSTOMER RELATIONS MANAGEMENT 1 3 3 4

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Literature search Introduction to Customer Relationship Management (CRM) Face to Face
2 Literature search Defining Customer Relations Face to Face
3 Literature search Relational Marketing Approach Face to Face
4 Literature search Customer Concept and Defining Customer Needs and Needs Face to Face
5 Literature search Planning and Implementation of Customer Relations Projects Face to Face
6 Literature search Customer Portfolio Management Face to Face
7 Literature search Value Creation Process for Customers Face to Face
8 Literature search Customer Acquisition and Retention Face to Face
9 Literature search Customer Information and Customer Pyramid Analysis Face to Face
10 - MID-TERM EXAM -
11 Literature search Customer Relationship Measurement Analysis Face to Face
12 Literature search Customer Retention and Development Strategies Face to Face
13 Literature search Management of Supplier and Partnership Relations Face to Face
14 Literature search Customer Relations Information Technologies Use and Objectives Face to Face
15 Literature search Contributing to Customer Complaints Management Face to Face
16 - FINAL EXAM -
17 - FINAL EXAM -