CUSTOMER RELATIONS MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| TTP103 |
CUSTOMER RELATIONS MANAGEMENT |
1 |
3 |
3 |
4 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Understanding the importance of Customer Relationship Management as a marketing strategy. Characteristics and intended use of what is explained. |
| Customer relationship types and strategies are defined. Analysis results and management tools are evaluated. |
| Database-based marketing applications are examined. The types of marketing tools to be used in the field of study and the advantages of the applications are analyzed. |
| Customer loyalty programs and customer strategies for promotion are evaluated and evaluated. |