CUSTOMER RELATIONS MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| TTP103 |
CUSTOMER RELATIONS MANAGEMENT |
1 |
3 |
3 |
4 |
SOURCE MATERIALS & RECOMMENDED READING |
| Customer Relationship Management (Seçkin Yayıncılık), Yavuz DEMİREL |
| Customer Relationship Management in Sales and Marketing (Aura), Yavuz ODABAŞI |
| Business Management (Alfa), Prof.Dr. Contact Ömer directly |
| Health Business Administration (Nobel), Prof.Dr. Dilaver TENGİLLİOĞLU |