| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| TTP103 | CUSTOMER RELATIONS MANAGEMENT | 1 | 3 | 3 | 4 |
RECOMMENDED READING |
|---|
| Customer Relationship Management (Seçkin Yayıncılık), Yavuz DEMİREL |
| Customer Relationship Management in Sales and Marketing (Aura), Yavuz ODABAŞI |
| Business Management (Alfa), Prof.Dr. Contact Ömer directly |
| Health Business Administration (Nobel), Prof.Dr. Dilaver TENGİLLİOĞLU |