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CUSTOMER RELATIONS MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
TTP103 CUSTOMER RELATIONS MANAGEMENT 1 3 3 4

SOURCE MATERIALS & RECOMMENDED READING

Customer Relationship Management (Seçkin Yayıncılık), Yavuz DEMİREL
Customer Relationship Management in Sales and Marketing (Aura), Yavuz ODABAŞI
Business Management (Alfa), Prof.Dr. Contact Ömer directly
Health Business Administration (Nobel), Prof.Dr. Dilaver TENGİLLİOĞLU