| Objectives: |
It is able to apply customer relationship processes, dominate the phenomenon of customer loyalty, recognize customer complaints management, select information technology in the implementation process, and understand the role of customer relationship management in terms of marketing, implementation and control, meeting customer requests and needs and explaining customer relationship usage areas. The aim of this course is to demonstrate its role in terms of making, growing and loyal, and to use the technological products in the service area and to adopt them to the customers. |
| Content: |
With the explanation of customer relationship management concept based on strategy, organization and information technologies, it shows its role in marketing practices and its importance in terms of marketing practices. In addition, explanations are made about concepts such as “customer relationship management”, “customer value”, “customer loyalty”, “analytical and operational CRM”. |