| 1 |
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Login |
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| 2 |
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A Conceptual View of Advertising |
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| 3 |
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Relationship between Advertising and Other Fields (Sociology, Psychology, Marketing, Economics, Social Psychology, Communication) |
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| 4 |
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Factors in the Development of Advertisement, Economic and Social Effects of Advertising, Psychological and Sociological Dimension of Advertising, Aims of Advertising, Features and Functions |
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| 5 |
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Types and Classification of Ads |
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| 6 |
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Advertisement and Consumer Behavior |
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| 7 |
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Advertisement Perspective and Advertising Environments |
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| 8 |
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MID-TERM EXAM |
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| 9 |
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Advertising and Persuasion |
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| 10 |
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Advertising Campaign Process and Creative Strategies - Working on a Brief Example and a Campaign Example |
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| 11 |
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Models Regarding Advertising Process |
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| 12 |
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Use of Argument and Metaphors in the Advertisement |
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| 13 |
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Advertising Management and Organization Structure |
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| 14 |
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Current Approaches to Advertising Communication (Guerilla Advertising, Green Advertising, Advergaming, Experiential Marketing, Retro Advertising, etc.) |
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| 15 |
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Examples of ads |
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| 16 |
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FINAL EXAM |
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| 17 |
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FINAL EXAM |
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