ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
MYP205	ADVERTISING	4	2	2	4

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Have basic theoretical and theoretical knowledge about advertising.
Advertising uses persuasion methods.
Learn how advertising communication works.
Designs advertising campaigns and processes in accordance with its purpose.
Associates the general principles of the ad with practical exercises.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)