| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| MYP205 | ADVERTISING | 4 | 2 | 2 | 4 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Elden, M. (2009). Advertisement and Advertising, Istanbul: Say Publications |
| Peltekoglu, Balta, F. (2019). Advertising with Concepts and Theories, Istanbul: Beta Publications. |
| İzgören, A. Ş. (2015) Under The Witchcraft, İstanbul: Elma Publishing House |