ADVERTISING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
MYP205	ADVERTISING	4	2	2	4

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Lecturer EBRU CENGİZ
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of this course is to teach the basic concepts and principles of advertising to the students. In this context, the advertising mechanism and the advertising process are described, and national and international advertising is exemplified.
Contents of the Course Unit:	Definition and historical development of advertising concept, advertising objectives and functions, types and classification of advertisements, social and economic aspects in advertising, location and function of advertising in product positioning, integrated marketing communication and advertising relations, new approaches in advertising. In advertising agencies, organizational structure, advertising campaign formation process, creativity incentives, efficiency measurement are among these topics.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Have basic theoretical and theoretical knowledge about advertising.
Advertising uses persuasion methods.
Learn how advertising communication works.
Designs advertising campaigns and processes in accordance with its purpose.
Associates the general principles of the ad with practical exercises.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Login	-
2	-	A Conceptual View of Advertising	-
3	-	Relationship between Advertising and Other Fields (Sociology, Psychology, Marketing, Economics, Social Psychology, Communication)	-
4	-	Factors in the Development of Advertisement, Economic and Social Effects of Advertising, Psychological and Sociological Dimension of Advertising, Aims of Advertising, Features and Functions	-
5	-	Types and Classification of Ads	-
6	-	Advertisement and Consumer Behavior	-
7	-	Advertisement Perspective and Advertising Environments	-
8	-	MID-TERM EXAM	-
9	-	Advertising and Persuasion	-
10	-	Advertising Campaign Process and Creative Strategies - Working on a Brief Example and a Campaign Example	-
11	-	Models Regarding Advertising Process	-
12	-	Use of Argument and Metaphors in the Advertisement	-
13	-	Advertising Management and Organization Structure	-
14	-	Current Approaches to Advertising Communication (Guerilla Advertising, Green Advertising, Advergaming, Experiential Marketing, Retro Advertising, etc.)	-
15	-	Examples of ads	-
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Elden, M. (2009). Advertisement and Advertising, Istanbul: Say Publications
Peltekoglu, Balta, F. (2019). Advertising with Concepts and Theories, Istanbul: Beta Publications.
İzgören, A. Ş. (2015) Under The Witchcraft, İstanbul: Elma Publishing House

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Health and medical services related to the level of adequate information matters.				3
2	Health Accounting and health cost management application.			2
3	Health legislation, medical terminology, health institutions, health management, resource planning, health services, marketing, medical terminology and health legislation has the hardware.			2
4	Hospital automation methods are used.			2
5	Health sector related keeps up-to-date information.				3

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	The health sector has knowledge about the problems encountered.		1
2	The health industry solutions to problems encountered.		1
3	Knows the health rules and health is prepared according to the rules.			2
4	Hospital management-related decision-making.		1

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	The health accounting and cost accounts does.		1
2	Health care duties and liability.	0
3	The hospital uses the automation methods.		1

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Solutions for the problems of health systems issues-knows.				3
2	Health institutions, admission, date, teller, human resources, quality unit, advisory activities.				3
3	Health service offering, producing enterprises.			2

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Teamwork works with volumes effectively.		1
2	Responsibility of the successful and quick format is loaded.			2
3	Knowing the risks of the health field and the field's independent decisions		1

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Health institutions is bound to know the official institutions.			2
2	Follow current events related to health institutions.			2
3	Health institutions management related training programs, health care institutions are required regarding the information sources.		1

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Provides communication between patient and physician.			2
2	Patient confidentiality is perfect for you.			2
3	Communicates with the patient and the patient's relatives.				3

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	The health sector has knowledge of the terminology.			2
2	Health management, health management should have competent information.			2
3	Knowing that good health sector strategic decisions.		1

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	1	14
Preliminary & Further Study	5	5	25
Land Surveying	0	0	0
Group Work	15	3	45
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	5	2	10
Project Work	5	2	10
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	0	0	0
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	0	0	0
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	106