TR EN

MARKETİNG OF HEALTH SERVİCES COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
SIP205	MARKETİNG OF HEALTH SERVİCES	3	3	3	4

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature Search	Introducing course content and topics - Introduction to Health Services Marketing	Lecture - Question - Answer
2	Written - Visual Resources	The key elements of marketing in health care	Lecture, Question and Answer, Evaluation of the previous week
3	Written - Visual Resources	Environmental factors affecting marketing activities in health services	Lecture, Question and Answer, Evaluation of the previous week
4	Written - Visual Resources	Health of the consumer buying behavior and market analysis	Lecture, Question and Answer, Evaluation of the previous week
5	Written - Visual Resources	Health service segmentation and target market selection of recipients	Lecture, Question and Answer, Evaluation of the previous week
6	Written - Visual Resources	Positioning and differentiation of health services	Lecture, Question and Answer, Evaluation of the previous week
7	Written - Visual Resources	Health Services Marketing Mix	Lecture, Question and Answer, Evaluation of the previous week
8	-	MID-TERM EXAM	-
9	Research - Written - Visual Resources	Health service features and service quality	Lecture, Question and Answer, Evaluation of the previous week
10	Written - Visual Resources	Health service pricing strategies	Lecture, Question and Answer, Evaluation of the previous week
11	Research - Written - Visual Resources	Health institutions advertising, sales promotion, public relations, and direct marketing applications to be managed	Lecture, Question and Answer, Evaluation of the previous week
12	Written - Visual Resources	Health institutions in designing and managing distribution channels	Lecture, Question and Answer, Evaluation of the previous week
13	Written - Visual Resources	Health institutions for customer management and customer satisfaction	Lecture, Question and Answer, Evaluation of the previous week
14	Written - Visual Resources	Marketing communications management, image management in health institutions	Lecture, Question and Answer, Evaluation of the previous week
15	Written - Visual Resources	Review	Lecture - Question - Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-