TR EN

ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

MARKETİNG OF HEALTH SERVİCES COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
SIP205 MARKETİNG OF HEALTH SERVİCES 3 3 3 4

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Literature Search Introducing course content and topics - Introduction to Health Services Marketing Lecture - Question - Answer
2 Written - Visual Resources The key elements of marketing in health care Lecture, Question and Answer, Evaluation of the previous week
3 Written - Visual Resources Environmental factors affecting marketing activities in health services Lecture, Question and Answer, Evaluation of the previous week
4 Written - Visual Resources Health of the consumer buying behavior and market analysis Lecture, Question and Answer, Evaluation of the previous week
5 Written - Visual Resources Health service segmentation and target market selection of recipients Lecture, Question and Answer, Evaluation of the previous week
6 Written - Visual Resources Positioning and differentiation of health services Lecture, Question and Answer, Evaluation of the previous week
7 Written - Visual Resources Health Services Marketing Mix Lecture, Question and Answer, Evaluation of the previous week
8 - MID-TERM EXAM -
9 Research - Written - Visual Resources Health service features and service quality Lecture, Question and Answer, Evaluation of the previous week
10 Written - Visual Resources Health service pricing strategies Lecture, Question and Answer, Evaluation of the previous week
11 Research - Written - Visual Resources Health institutions advertising, sales promotion, public relations, and direct marketing applications to be managed Lecture, Question and Answer, Evaluation of the previous week
12 Written - Visual Resources Health institutions in designing and managing distribution channels Lecture, Question and Answer, Evaluation of the previous week
13 Written - Visual Resources Health institutions for customer management and customer satisfaction Lecture, Question and Answer, Evaluation of the previous week
14 Written - Visual Resources Marketing communications management, image management in health institutions Lecture, Question and Answer, Evaluation of the previous week
15 Written - Visual Resources Review Lecture - Question - Answer
16 - FINAL EXAM -
17 - FINAL EXAM -