| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| SIP205 | MARKETİNG OF HEALTH SERVİCES | 3 | 3 | 3 | 4 |
Objectives and Contents |
|
|---|---|
| Objectives: | The aim of the students; advantages of the marketing activities of the health institutions; health institutions in the implementation of the elements of the marketing mix to the classic formula, evaluation and monitoring; health service buyers purchasing behavior and decision-making processes; the factors affecting the satisfaction of these consumers, health services to develop marketing strategies for the development of corporate image transmission is to inform about the basic principles. |
| Content: | The historical development of the basic concepts related to marketing and marketing, marketing, service marketing, services marketing functions, classification, characteristics and historical development of the marketing of health services, health services, health services, the importance of marketing factors that cause to win the marketing of products and product (service) policies, health care marketing price and price policies, health services marketing distribution policies |