| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| SIP205 | MARKETİNG OF HEALTH SERVİCES | 3 | 3 | 3 | 4 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Philip Kotler and Roberta N. Clarke, Marketing for Health Care Organizations, Prentice Hall Inc., Englewood Cliffs, New Jersey |
| Tengilimoğlu D, Health Services Marketing, Siyasal Bookstore, Ankara, 2014 |
| Health Services Marketing, Anadolu University Press |
| Gümüş S, Marketing of Health Services and the Effects of Advertising, 2013 |