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MARKETİNG OF HEALTH SERVİCES COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
SIP205 MARKETİNG OF HEALTH SERVİCES 3 3 3 4

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Comprehends the effects of complex marketing environment in the field of marketing management in healthcare institutions analytically.
Compartmentalizes the decision-making process of health consumers effectively and comprehends health consumers.
Formulates, implements, evaluates and controls purposeful and effective marketing mix strategies for healthcare organizations.
In line with the marketing communication strategies for health institutions, the decision-making ability in the field of brand management and the concept of brand as a marketing communication factor will be acquired.