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INTRODUCTION TO ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT104 INTRODUCTION TO ADVERTISING 2 3 3 6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading the related subject in the coursebook Communication, marketing and advertising Lecture & Question and Answer
2 Reading the related subject in the coursebook Brand, new consumption trends and advertising Lecture & Question and Answer
3 Reading the related subject in the coursebook Goals In Advertising And Relations Of It With Other Disciplines Lecture & Question and Answer
4 Reading the related subject in the coursebook Classification Of Advertisement In Accordance With Target Market And Advertising Environments Lecture & Question and Answer
5 Reading the related subject in the coursebook Demographic, Socio-Cultural Ve Psychological Factors And Advertising Lecture & Question and Answer
6 Reading the related subject in the coursebook Campaign Concept And Importance Of Creativity Lecture & Question and Answer
7 Reading the related subject in the coursebook Creative Strategies Used In Advertising Campaigns Lecture & Question and Answer
8 - MID-TERM EXAM -
9 Reading the related subject in the coursebook Campaign Goals, Strategy And Budget Lecture & Question and Answer
10 Reading the related subject in the coursebook Measure Of Advertising Efficiency And Evaluation Lecture & Question and Answer
11 Reading the related subject in the coursebook Advertising Institutions And Organizations Lecture & Question and Answer
12 Reading the related subject in the coursebook Award-Winning Advertisements In Turkey And The World Lecture & Question and Answer
13 Literature Review Case Study Advertisements In Several Medias Lecture & Question and Answer & Case Study Analysis
14 Literature Review Case Study Advertisements In Several Medias Lecture & Question and Answer & Case Study Analysis
15 Literature Review Case Study Advertisements In Several Medias Lecture & Question and Answer & Case Study Analysis
16 - FINAL EXAM -
17 - FINAL EXAM -