| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HIT104 | INTRODUCTION TO ADVERTISING | 2 | 3 | 3 | 6 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
|---|
| Tell the purpose of advertising campaigns. |
| List at least 3 of the main objectives of the advertisement. |
| Tell the steps of the advertising campaign by means of a case study. |
| Summarize accurately the importance of the concept of advertising in integrated marketing. |
| Compare advertising images by basing on the features of outdoor advertising. |
| Explain the development process of advertising concept and its relationship with other fields. |