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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

CORPORATE IDENTITY AND BRAND MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT305 CORPORATE IDENTITY AND BRAND MANAGEMENT 5 4 3 8

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Reading the related subject in the coursebook Corporation, Corporatization and Corporate Communication Lecture & Question-Answer
2 Reading the related subject in the coursebook Strategic Management and Planning Lecture & Question-Answer
3 Reading the related subject in the coursebook Corporate Identity, Corporate Image Lecture & Question-Answer
4 Reading the related subject in the coursebook Brand and its Strategic Importance Lecture & Question-Answer
5 Reading the related subject in the coursebook Marketing Environment and its Evaluation Lecture & Question-Answer
6 Reading the related subject in the coursebook Marketing Management Process Lecture & Question-Answer
7 Literature review & Case study General Review Lecture & Question-Answer & Practical Study
8 Reading the related subject in the coursebook Brand Management, Branding Strategies Lecture & Question-Answer
9 Reading the related subject in the coursebook Brand Image, Brand Identity, Brand Personality Lecture & Question-Answer
10 - MID-TERM EXAM -
11 Reading the related subject in the coursebook Brand Positioning Lecture & Question-Answer
12 Reading the related subject in the coursebook Brand Loyalty, Value and Measurement Lecture & Question-Answer
13 Reading the related subject in the coursebook Expansion of the Brand and Product Line Lecture & Question-Answer
14 Literature review & Case study Brand Communication Practices Lecture & Question-Answer & Practical Study
15 Literature review & Case study General Review Lecture & Question-Answer & Practical Study
16 - FINAL EXAM -
17 - FINAL EXAM -