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CORPORATE IDENTITY AND BRAND MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT305	CORPORATE IDENTITY AND BRAND MANAGEMENT	5	4	3	8

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading the related subject in the coursebook	Corporation, Corporatization and Corporate Communication	Lecture & Question-Answer
2	Reading the related subject in the coursebook	Strategic Management and Planning	Lecture & Question-Answer
3	Reading the related subject in the coursebook	Corporate Identity, Corporate Image	Lecture & Question-Answer
4	Reading the related subject in the coursebook	Brand and its Strategic Importance	Lecture & Question-Answer
5	Reading the related subject in the coursebook	Marketing Environment and its Evaluation	Lecture & Question-Answer
6	Reading the related subject in the coursebook	Marketing Management Process	Lecture & Question-Answer
7	Literature review & Case study	General Review	Lecture & Question-Answer & Practical Study
8	-	MID-TERM EXAM	-
9	Reading the related subject in the coursebook	Brand Management, Branding Strategies	Lecture & Question-Answer
10	Reading the related subject in the coursebook	Brand Image, Brand Identity, Brand Personality	Lecture & Question-Answer
11	Reading the related subject in the coursebook	Brand Positioning	Lecture & Question-Answer
12	Reading the related subject in the coursebook	Brand Loyalty, Value and Measurement	Lecture & Question-Answer
13	Reading the related subject in the coursebook	Expansion of the Brand and Product Line	Lecture & Question-Answer
14	Literature review & Case study	Brand Communication Practices	Lecture & Question-Answer & Practical Study
15	Literature review & Case study	General Review	Lecture & Question-Answer & Practical Study
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-